VP of Marketing & Membership Growth

Description

Hi, I’m Michael, CEO & Founder of Switchyards.

I’ll be leading the hiring process for this key leadership role in our growth journey. I’m looking for an exceptional leader—someone who redefines what’s possible. This is a once-in-a-career opportunity to build something iconic. Below, you’ll find details about Switchyards and our vision. If you believe you match a majority of this job description, I encourage you to apply!

Looking forward to connecting,

Michael

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Who We Are

Switchyards is the world’s first neighborhood work club. We’re creating places for people to do their best thinking and most productive work—near home, around friends and neighbors, and always open 24/7.

Founded in Atlanta in 2019, Switchyards has quickly grown into one of the country’s fastest-rising consumer brands. We’ve pioneered a new category for the future of work—the neighborhood work club—and with big plans to expand nationally, we’re aiming to become one of the iconic brands of our generation, alongside Atlanta’s greats like Home Depot, Waffle House, and Chick-fil-A.

What You’ll Do

We’re looking for an experienced marketing leader, capable of developing the marketing & membership growth strategy that propels our business to its ambitious goals. This role blends data-driven growth with creative brand-building—emphasizing storytelling, positioning, and compelling marketing. You’ll lead all marketing functions, own revenue growth and acquisition, shape our brand narrative as we scale to 75+ clubs nationwide, and serve as a key member of the executive leadership team reporting directly to the CEO.

Specifically, you will:

• Own all growth metrics (CAC, LTV, etc.) and scale Switchyards’ member acquisition strategy across paid, organic, referral, partnerships, events, and neighborhood activations—tying marketing efforts directly to predictable, efficient revenue growth and financial outcomes.
• Develop and execute an integrated marketing playbook that ties together brand storytelling, content, performance marketing, product marketing, and local market launches.
• Serve as a key member of the executive leadership team, collaborating cross-functionally with senior leaders to shape company-wide strategy, decision-making, and drive consistent buy-in across teams, budgets, and campaigns.
• Serve as a key member of the executive leadership team, collaborating closely with other executives to shape company-wide strategy and decision-making.
• Build and lead a high-performing marketing team across brand, growth, creative, and insights—balancing strategic leadership with hands-on execution.
• Further refine our repeatable go-to-market playbook to efficiently launch 50+ new club locations in dozens of new U.S. markets, combining on-the-ground activations, partnerships, PR, and neighborhood superconnectors. 
• Partner with our creative team to position and steward the brand with clarity, consistency, and emotional resonance across every touchpoint.
• Build and manage marketing infrastructure—including dashboards, KPIs, and reporting—to continuously optimize campaigns, spend, and results, bringing a strong opinion on essential growth metrics.
• Bring a strong POV on how an iconic brand continues to differentiate itself.
• Pair our brand positioning with storytelling and our ideal customer in a data-driven and experiment-heavy culture. 
• Collaborate with Member Experience team to deliver a seamless journey through compelling lifecycle marketing.

What You’ll Bring

Experience:

• 10+ years senior marketing leadership in high-growth consumer brands, retail/4-wall, or membership models
• Proven track record blending brand storytelling and growth metrics—strong in both art and science
• Understand storytelling and the importance of consistency of look and feel in the most elite brands in the world 
• Experience leading integrated campaigns across paid, organic, influencer, partnerships, events, and boots-on-the-ground field marketing teams
• Expertise in brand positioning, go-to-market strategy, and scaling into new markets with differentiated, localized playbooks
• Data-driven operator with deep understanding of CAC, LTV, funnel metrics, and attribution
• Skilled at building growth loops, referral programs, and retention strategies to drive sustainable revenue
• Built and led cross-functional teams spanning creative, growth, digital, and brand
• Scrappy problem-solver who thrives with lean resources and moves fast without sacrificing quality
• Balanced thinker: equally analytical and creative, strategic and hands-on

Mindset:

• Creative slant: want to be the best—nothing up the middle
• Hands-on leader: willing to roll up sleeves while flying at the right executive altitude strategically
• Consumer-obsessed: deeply understands what makes people feel something, care, and stay
• Competitive: high-performer committed to building and leading an elite, winning team
• Optimistic and solutions-driven: “I’ll figure this out” mentality
• Scrappy: set direction, experiment, and execute more with less
• Collaborative: energizes teams and lifts others to do their best work
• High standards for the craft: cares deeply and expects excellence
• Passionate: about building both a brand and a new category
• Driven to create a world-class team and marketing organization and do the best work of your life
• Brand-forward: excited to double down on our category-defining positioning

Bonus Skills:

• You have a creative outlet of some kind (past or present). Whether it’s curating your friend’s go-to travel guides, dabbling in improv, tracing the boundaries of every Atlanta neighborhood on foot, or hosting underground dinner parties. We’d love to hear more about what makes you tick. 

Perks & Benefits

• Competitive compensation and benefits package, including health and dental insurance, stock options to share in the success you help build, and more. We want you to thrive here! 
• A high-performance, dynamic, and flexible work environment that fosters creativity and collaboration.
• Equipment you need to get your work done effectively.
• A Switchyards membership for you and your family. 
• 1000000000000001 cups of coffee.

Location: Atlanta, GA preferred, but open to remote for the ideal fit

Switchyards is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. We comply with all applicable laws regarding non-discrimination and are committed to creating a diverse and inclusive workplace.

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