Director, Social Media & Content

About Discovery Place

One of the leading hands-on science museums in the nation, Discovery Place brings science, nature, and design together to create transformative experiences that enable the community to understand, enjoy, and apply science to their lives.

Through a network of four museums, Discovery Place Science in Uptown, Discovery Place Kids Huntersville and Discovery Place Kids Rockingham, along with the soon-to-open Charlotte Museum of Nature and virtual and in-person learning experiences outside of our Museums, Discovery Place is a 501c3 nonprofit leader in STEM education.

Discovery Place serves over 750,000 people a year, shaping a future where people embrace science to create opportunities, build hope, solve problems, and bring positive change for our world.

General summary

We are looking for a curious, motivated and innovative content creator and strategist to be chief storyteller for the Discovery Place Museums and brand. As our head of marketing content development and social engagement, you will discover, create, source and share compelling content to delight and engage audiences, while achieving strategic positioning objectives.

Scope includes developing content strategy, building and maintaining a deep connection to our audiences, managing our organic social channels and collaborating with colleagues on the creation of content for the four Discovery Place Museums. The ideal candidate has deep experience managing social media channels and developing strategic stories in all formats.

Duties and Responsibilities

• Manage all Discovery Place Museum social channels, creating and scheduling all content, responding to visitor questions, and more.
• Strategize, plan, develop/collaborate and source a wide range of compelling content to support all Discovery Place marketing channels with content that meets strategic objectives. Develop written articles and blog posts, videos, photos and other digital content highlighting travelling exhibits, IMAX movies, all four Museums as well as our extensive educational offerings and philanthropic activities.
• Plan and develop content for paid social across all DP properties. Write compelling ad copy to be used in paid social ads as well as Google ads, direct video or image content, and identify target audiences/demographics. Adjust and refine copy to maximize revenue conversions.
• Collaborate extensively with peers in Marketing and other teams to develop and distribute content to achieve brand, audience and revenue objectives.
• Serve as the “voice of our customer,” developing a deep connection to our different audiences, responding to their needs and representing their interests in the development of content and across marketing and the organization.
• Utilize data and research to identify and plan for content that will appeal to key target audiences.
• Track and submit DP events to regional and local event calendars.
• Build relationships across the organization and at all Museum locations to facilitate the creation of content that is representative of Discovery Place mission and values.
• Other duties as assigned.

Minimum Qualifications

• 5+ years’ experience managing corporate social channels and developing content.
• Must have superior writing and copy editing skills and be able to produce engaging, creative and on-brand content. Must be able to write clearly, creatively, accurately and in a style consistent with Discovery Place’s brand guidelines. Writing samples and writing demonstrations are required.
• Demonstrable experience developing a range of content including video for Facebook, IG, YouTube and more. Samples required.
• Photo and video editing skills strongly preferred.
• Experience using Facebook Business Manager and other social tools.
• Must represent Discovery Place professionally in all communications including all company social media interactions and react well under pressure, always maintaining respectful and appropriate language and demeanor.
• Bachelor’s degree.
• Must be able to juggle multiple projects at the same time.
• Self-directed with problem-solving skills.
• Ability to work some evenings and weekends, as workflow requires.

Working Conditions: We are currently in a hybrid schedule, in the office three days a week – subject to change according to business and position needs. This is not a remote-only position.

Travel: Must have the ability to travel to our four local museums regularly, with limited other travel.

Supervisory Responsibilities: None at this time.

Employees of Discovery Place should uphold the mission, vision, and values of the organization. We bring science, nature, and design together to create transformative experiences that enable our community to understand, enjoy, and apply science to their lives. A future where people embrace science to create opportunities, build hope, solve problems, and bring positive change for our world. We value the diversity of opinions and intellectual thought and encourage an environment where employees can share ideas openly.