Digital Content Lead, Investment Bank

About This Role

This role will lead digital content for Wells Fargo Corporate & Investment Banking (CIB) across priority web and social channels to expand reach and impact. You will connect content distribution to performance measurement, delivering insights that inform strategy, prioritization, and investment decisions. You’ll publish and optimize compliant market content to accelerate engagement while scaling output through strong risk controls and streamlined operations. Using performance data and sound judgment, you will continuously assess what’s working, what isn’t, and why-then apply those insights to drive improvement. This role follows a hybrid work schedule and can sit in Charlotte, NC; Irving, TX;Minneapolis, MN; or San Francisco, CA. The Wells Fargo job profile is Lead Marketing Consultant.

In This Role, You Will

• Content Strategy Implementation: Lead digital content strategy implementation across web and social channels to advance CIB priorities
• Editorial Operations: Own editorial calendars and SLAs to ensure speed, accuracy, and consistency
• Content Development: Translate complex market topics into clear, compliant, client-ready content
• SEO & Accessibility: Optimize content for SEO, accessibility, and engagement across owned channels
• Risk & Compliance: Enforce pre-publish risk controls and reviews aligned to policy and regulation
• Stakeholder Management: Partner with stakeholders to capture insights and secure timely approvals
• Analytics & Reporting: Measure reach, engagement, and conversion across digital channels
• Performance Optimization: Turn performance insights into test-and-learn actions and investment decisions
• Operational Excellence: Streamline workflows and templates to reduce time to publish and rework
• Content Governance: Govern content libraries, taxonomy, tagging, and archiving for reuse and findability

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience implementing digital content strategies for B2B financial services
• Experience managing web and social editorial calendars under review SLAs
• Experience translating complex market topics into compliant digital content
• Experience optimizing content for search, accessibility, and engagement across channels
• Experience implementing risk controls and review workflows for digital publishing
• Experience using performance data to deliver insights, optimize content, and guide investment decisions

Office Locations & Pay Ranges:

• 550 South Tryon Street – Charlotte, NC ($100,000 – $163,000)

Pay Range

$100,000.00 – $163,000.00

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

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