Marketing Director, Enterprise Brand

TIAA is a mission-driven organization delivering lifetime income to our customers, and our brand is undergoing a major transformation showing how we are delivering our promise to customers. You’ll have the opportunity to not only be part of an exciting brand journey but help shape and build it.

Join TIAA’s Brand Team in this new and critical position responsible for developing and driving our global master brand.

You will work closely with the VP of Enterprise Brand and cross-functional internal teams to continue building the master brand.

In this role, you’ll drive and oversee how our brand shows up internally & externally, and work with partners to solve brand opportunities that help deliver business impact.

This is an ideal role for someone who is a passionate brand advocate and enjoys using their brand expertise to educate partners to bring them on our brand journey. Being successful in this role means thriving in a fast-paced environment where you’ll own multiple priorities and having the skills to deliver projects through execution.

Key Responsibilities and Duties

• Brand strategy: Partner with brand marketing, creative, CX, and business leaders to continually assess and optimize the master brand as the organization evolves. You will help drive a consistent brand across customer and employee touchpoints using your expertise in creating unified brand identity through brand architecture, naming, verbal and visual ID.
• Brand application: Collaborate with internal partners to help solve business needs through the master brand strategy. You will serve as the SME to help drive and deliver the on our brand strategy. This will include teams deliver naming solutions, deliver brand architecture recommendations for new offerings, provide expertise in applying the visual & verbal identity, and more.
• Brand governance: Use your brand expertise to provide guidance & approvals by partnering with internal teams, creative agencies, and 3rd party partners to oversee the master brand. Create new opportunities to build a modern brand governance model that focuses on simplicity and employee brand advocacy.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Required: 

• 5+ years of working experience in brand agency or client brand strategy 

Preferred: 

• 7+ years of working experience in brand agency or client brand strategy 
• Bachelor’s degree in marketing, communications, or related study 
• Creative problem solver with ability to influence partners and senior leaders 
• Strong business acumen to make balanced decisions between brand strategy and business impact 

Base Pay Range: $125,800/yr. – $179,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

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