Director, SEO

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Director, SEO leads Lowe’s in-house SEO teams to drive discoverability, domain authority, organic traffic and build brand preference through a cohesive search engine optimization (SEO) strategy. This role is responsible for increasing organic traffic and conversions across Lowes.com from both conventional search engines and new AI Search platforms.

Reporting to the Sr. Director, SEO & AI Commerce under the VP of Digital Operations, this role is accountable for increasing visibility, authority and customer experience (thereby visits) through both internal and external content partnerships, coordination with external 3P agencies, Marketing, Product/Tech and Stores teams to build cohesive roadmaps and help establish Lowe’s rapidly scale performance in SEO, AEO and GEO.

The Director will need to be continuously aware of the fast-changing external search and AI landscape and contribute to building strategy that will help Lowe’s leapfrog performance in AI search to attain market leadership in Search and AI Commerce.

Shape the future of Retail Tech

As a Director, SEO leader, you’ll get the opportunity to shape the future of retail technology under the leadership of one of Forbes Top 50 CIOs. You’ll also be leading a talented team who share your passion for innovation and excellence. Our halls are filled with brilliant minds from all walks of life who have the freedom to collaborate, explore their every curiosity, and build the future.

Here, you can bring your unparalleled experience to the product domain while actively contributing to the long-term product strategy of the entire organization. With a laser focus on specific strategic product areas, you can take full ownership of the end-to-end delivery process. Leveraging your skills, you’ll be able to apply your knowledge across a diverse range of product portfolios, pushing boundaries and elevating innovation to new heights.

Key Responsibilities

• Lead a team of search engine optimization (SEO) professionals, directly managing domestic resources and closely partnering with offshore SEO resources, to deliver organic traffic and revenue performance aligned with enterprise business goals.
• Operate as a strategic connector across marketing, stores, technology and merchandising to align cohesive initiatives and projects that maximize organic traffic and revenue growth both on conventional and AI search surfaces.
• Lead the Content and Experience functional area within SEO, to build and execute a multi-year roadmap for scaling internal content through both internal teams and external content partnerships such as the Creator Network, 3P agencies and external home improvement experts. Explore new avenues and search surfaces for content growth.
• Partner with Marketing team on initiatives related to social platforms for optimizing social content for SEO/GEO
• Lead the local directories functional area and partner with Omnichannel teams to achieve market leadership in local visibility and performance.
• Build and cultivate a high-performing team culture focused on innovation, continuous learning, and operational excellence.

Minimum Qualifications

• Bachelor’s degree in business, marketing, engineering, user experience, retail operations, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 10 years of experience in 2 or more of the following: user experience, creative design, project management, product management, business analysis, program management, retail merchandising, online or product marketing
• 6 years of demonstrated delivery of business results and people leadership

Preferred Skills/Experience

• SEO/GEO experience for large retail businesses in the U.S.
• Content building/optimization experience for large retail businesses in the U.S.
• Master’s degree in Business, Business Management, Digital Marketing, SEO, Content Creation and Management, Communications, Computer Science, Tech or related field or equivalent years of experience in lieu of education requirement, if applicable
• 10+ Years Experience in Digital Marketing or Business-Related work experience
• 8 Years E-commerce Leadership experience
• 8 Years Proven experience leading SEO/SEM team and developing overall search strategy
• 5 Years Experience with web analytics tools such as Adobe Analytics or Google Analytics
• 5 Years Experience leading large teams
• 5 Years Proven track record of delivering qualified search engine traffic

Pay Range:

$133,200.00 – $222,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https//talent.lowes.com/us/en/benefits

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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