Marketing Manager

Position Summary

The Marketing Manager oversees, coordinates, and participates in the development of marketing strategies and products for The Keith Corporation.

This role will be responsible for creating industry-leading marketing collateral, managing and improving our digital presence, providing support from a marketing standpoint for developers, brokers and managers and continually evaluating strategic marketing initiatives.

Essential Functions:

• Assist the developers and brokers in the creation and submission of proposals.
• Create specialized marketing collateral for various pitches, proposals and presentations, such as shovels, paperweights, hard hats, PowerPoint presentations, presentation boards, etc.
• Create and update brochures for the organization.
• Update, improve, and maintain the organization’s brand standards.
• Assemble and revise marketing books and TKC logo flash drives to provide to new clients.
• Manage vendors such as building and drone photographers.
• Coordinate the ordering, placement and removal of property signs when space is purchased or leased.
• Maintain accurate listings on websites: CoStar, LoopNet, Site Index Charlotte and Triangle CPE.
• Serve as Administrator for all marketing and social media accounts (Adobe Creative Cloud, Constant Contact, SquareSpace, WordPress, Google AdWords and Google Analytics, Facebook, LinkedIn, Instagram and Twitter).
• Develop email distribution lists and send out email blasts through Constant Contact, MailChimp or other content management systems.
• Liaise with media and public relations channels to provide updates and reports and to seek additional exposure opportunities.
• Write and distribute press releases, articles and memos regarding projects and Company news.
• Social media: Enhance visibility and deliver content focused on specific projects. Additionally, there is potential to position TKC as a thought leader in the Commercial Development sector.
• Update and administer Website changes (Umbraco), facilitate design improvements
• Prepare effective brand standards and advertisement campaigns based on market research.
• Forecast, draft, implement, and oversee the department’s operating budget.

Other Functions:

• Assist with the logistics and details surrounding groundbreaking and ribbon-cutting ceremonies.
• Order Business Cards for the organization.
• Assist in training Staff members on specialized software and serve as a resource when issues arise.
• Other duties as assigned.

Competencies:

• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills and organizational skills
• Critical thinker and detail oriented
• Proficient in Photoshop
• Basic WordPress knowledge
• Cursory knowledge of SEO and SEM campaigns
• Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Adobe Fonts, etc.)
• Email Blast Experience (Constant Contact, MailChimp, etc.)
• Social Media Adept (Facebook, LinkedIn, Instagram, Twitter, etc.)
• Online Database Listing Services Familiarity (CoStar, LoopNet, etc.)

Technical Skills:

• Specific knowledge of Microsoft Office Suites, Adobe Creative Cloud, and Google Earth
• Operate office equipment such as copiers, personal computers and fax machines
• Enter and receive data from database programs

Knowledge, Skills, Abilities:

Required

• Bachelor’s degree in Business Administration, Marketing, or related field required
• 5+ years of experience in Marketing

EEO Statement

The Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Company expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Company’s employees to perform their job duties may result in discipline up to and including discharge.

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