President

About Highland Falls

Highland Falls Beverage Company is a bold and innovative entrant in the rapidly expanding THC beverage space. With a focus on Delta-9 THC-infused drinks and gummies, we’re on a mission to bring elevated, compliant, and unforgettable experiences to consumers who crave quality and sophistication.

Backed by deep beverage industry expertise and a commitment to high standards, we are building a premium brand from the ground up — one that sits at the intersection of lifestyle, wellness, and social refreshment.

The Opportunity

We’re seeking a visionary President to lead Highland Falls through its launch phase and into rapid national expansion. This is a rare chance to take the helm of a purpose-built cannabis beverage company at its inception — with the backing, infrastructure, and ambition to scale fast.

As President, you will define and drive the company’s strategic roadmap, shape a high-performance team, and establish Highland Falls as a market leader in THC-infused beverages. This role reports directly to the founders and offers significant leadership autonomy and influence over brand, operations, and distribution strategy.

This is a full-time executive position. While our headquarters are in Charlotte, NC, we are open to remote candidates.

Key Responsibilities

• Strategic Leadership: Define and execute company vision, business plans, and growth strategies, including national distribution, brand positioning, and regulatory navigation.
• Operational Management: Oversee day-to-day operations, manufacturing, compliance, sales, and go-to-market execution.
• Revenue Growth: Build strategic partnerships, lead customer acquisition, and develop a multi-state distribution model drawing on experience from alcohol and/or CPG channels.
• Financial Stewardship: Own budgeting, forecasting, and capital efficiency. Report directly to the board and co-founders on company performance.
• Team Building: Recruit and lead a high-performing cross-functional team aligned with the company’s mission and goals.
• Brand and Market Positioning: Shape the voice, identity, and consumer perception of Highland Falls in both retail and DTC channels.

Ideal Candidate Profile

• Proven Leadership: 10+ years of experience in senior leadership roles, ideally as President, GM, COO, or SVP in beverage or CPG.
• Alcohol Beverage Distribution Expertise: Deep understanding of route-to-market dynamics, distributor management, and national expansion in highly regulated industries.
• Entrepreneurial Mindset: Experience scaling brands from early-stage to significant market share; scrappy, solutions-oriented, and fearless.
• Cannabis Familiarity a Plus: Working knowledge of THC regulatory environments (Delta-9 specifically) is highly preferred.
• People-First Leader: Skilled at motivating and aligning teams, building culture, and managing growth without losing agility.

Perks & Benefits

• 100% Company-Paid Health Insurance
• Remote Flexibility
• Ground Floor Executive Role with Brand Ownership

How to Apply

If you’re ready to help define a new category in modern beverages, and you bring both experience and passion to the table, we’d love to hear from you.

Send your resume and a short note introducing yourself to: mh@highlandfallsdrinks.com