Senior Coordinator, Performance Marketing

About Charlotte FC

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.

Position Summary

The Senior Coordinator-Performance Marketing will handle the day-to-day implementation of all paid media campaigns from launch of campaign to performance analysis for the Carolina Panthers (NFL), Charlotte Football Club (MLS) and Bank of America Stadium.  

This role also will work closely with the sales, partnership, and business strategy & analytics teams across Tepper Sports & Entertainment to maximize KPI performance, implement innovative partnership activations, generate leads/sales, manage media partners and budget, and use paid platforms to create engaging experiences for both current and prospective fans. As further elements of Charlotte FC, Bank of America Stadium, and Tepper Sports and Entertainment develop, this essential role will help to optimize performance marketing efforts and drive revenue around new initiatives.

Primary Responsibilities

• Lead the planning, implementation, and maintenance of all paid media efforts, providing day-to-day support for the Digital Marketing department.
• Execute all aspects of campaign implementation including but not limited to keyword research, writing ad copy, creative ideation and tracking and reporting across search, display, social, etc. for sales-driven, brand-driven, and partnership-driven revenue efforts.
• Manage the campaign process with media vendors to ensure campaigns launch as planned and on time, as well as work with vendors to test and learn new campaigns and processes.
• Manage all marketing campaigns and traffic creative elements to ensure that all elements are delivered on time and to specifications.
• Assist in the identification and selection of new media vendors. Participate in vendor onboarding and maintain a directory of current and potential vendors.
• Develop and execute advertising/media plans to support revenue-driving marketing campaigns, partnership activations, community events and other team initiatives in collaboration with the Performance Marketing Manager.
• Develop creative briefs in collaboration with the creative services team to build engaging advertising creative to facilitate revenue-driving campaigns.
• Collaborate with Digital Insights team to develop weekly/monthly reporting on campaign, vendor and channel performance.
• Continuously bring new ideas, performance marketing testing opportunities and potential new vendors/outlets to the marketing team.
• Proactively research and work to understand audience segments and target media behaviors as they apply to each entity of Tepper Sports and Entertainment.
• Promote positive working relationships within the team, overall digital marketing department, the organization and the vendor community.
• Other duties assigned as necessary.

Minimum Qualifications

• BA/BS degree in marketing, business, or communications and/or equivalent experience.
• At least 3-5 years’ experience contributing to successful, data-driven paid media campaigns.
• Extremely detail-oriented, with clear and proven organizational and time management skills and the ability to maintain quality in a fast-paced atmosphere.
• Proficiency in coordinating and/or setting up campaigns in multiple advertising platforms including, but not limited to Facebook, Instagram, Twitter, LinkedIn, Google Ads, etc.
• Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.
• Full understanding of the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Must be flexible to work evenings and/or weekends, and Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays.
• Must pass pre-employment screens.

Preferred Qualifications

• Proven experience contributing to successful paid media strategies across multiple advertising platforms – Facebook, Instagram, Twitter, LinkedIn, Google Ads, etc.
• Demonstrated ability to perform within a fast-paced industry.
• Experience with Monday.com or similar project management software.

Essential Functions

• Ability to collaborate with cross-functional teams to achieve desired outcome.
• Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment.
• Strong analytical, project management and communication skills.
• Agile and able to respond effectively to the rapidly changing needs of a fast-paced/high-growth organization.
• Demonstrated ability to meet deadlines in a dynamic environment.
• Must be able to handle confidential, privileged, and/or sensitive information carefully and with sensitivity.

Physical Requirements

• Ability to sit, walk and stand for extended periods of time throughout the day.
• Ability to focus on projects for periods of time.
• Role routinely uses standard office equipment.

Work Environment

This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current bus

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Apply for this job