Social Media Manager

The Design Network is seeking an innovative and driven Social Media Manager to join our dynamic team. This role will spearhead social media initiatives to elevate our brand, increase series visibility, and build meaningful connections with our audience. Our goal is to become the ultimate destination for home and design inspiration. The ideal candidate is a creative storyteller, social media enthusiast, and skilled strategist who thrives in a collaborative and fast-paced environment.

Essential Functions and Responsibilities

1. Social Media Management

• Own and manage all social media channels (e.g., Instagram, Facebook, TikTok, LinkedIn, and Twitter) to grow brand awareness and engagement.
• Execute both organic and paid social media strategies that align with business goals, including series promotion, talent collaboration, and useful design tips and tricks.
• Develop and maintain a social media content calendar to ensure consistent and engaging posts.
• Utilize social media management platforms to schedule, monitor, and analyze posts and campaigns.

2. Content Creation and Storytelling

• Utilize on-set and series photography/video footage to plan, create, and execute engaging content including reels, tips and tricks, and relatable stories to foster strong online community.
• Collaborate with the creative team to produce visually appealing content such as photos, videos, reels, and stories.
• Craft compelling captions and posts that resonate with the target audience and reflect the brand’s voice.

3. Reputation Management

• Monitor and respond to comments, messages, and reviews to foster community engagement and maintain a positive brand image.
• Address community inquiries and escalate concerns when necessary to ensure a seamless experience.

4. Campaign Strategy and Analytics

• Plan and execute paid social campaigns, including ad creation, audience targeting, and budget management.
• Track and analyze performance metrics across platforms, providing actionable insights to optimize campaigns and improve ROI.
• Stay informed about social media trends and emerging platforms to ensure The Design Network maximizes visibility and growth.

5. Collaboration and Teamwork

• Partner with the creative and production teams to align social media strategies with broader campaigns and initiatives.
• Work cross-functionally with sales, business development and creative teams to ensure cohesive messaging and execution.
• Collaborate on creative brainstorming sessions to develop innovative ideas that highlight The Design Network as the ultimate destination for home and design inspiration.

Required Education and Experience

• Bachelor’s degree in marketing, communications, or a related field (or equivalent professional experience).
• 1–3 years of experience in a corporate social media role.
• Demonstrated success managing social media platforms and executing campaigns that drive engagement and sales.
• Proficiency in social media management tools and analytics platforms (e.g., Sprout Social, Hootsuite, Google Analytics).
• Solid understanding of paid social tactics, including campaign setup and management (e.g., Facebook Ads Manager).
• Exceptional written and verbal communication skills with an eye for detail and consistency in tone.
• Creative mindset with the ability to craft engaging content that tells a story and inspires action.
• Analytical skills to interpret data, report on performance, and refine strategies.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with basic graphic design and photo/video editing tools (e.g., Canva, Adobe Suite).

We’re Looking For

• Passion for social media and a deep understanding of its power to connect and inspire.
• A resourceful and flexible team player with a “can-do” attitude.
• Talent for storytelling and capturing the essence of an in-person shopping experience.
• Creative thinker with a strong sense of collaboration and an eagerness to innovate.

Working Conditions

This job operates remotely with occasional travel to various work sites. 20-30% travel possible. This role routinely uses standard office equipment such as laptop computers, and smartphones, in addition to other technology as well as tools.

Physical Requirements

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.