Marketing Manager

Position Summary

The Marketing Manager is responsible for planning and organizing marketing initiatives to drive revenue growth and participation in a variety of programs across Discovery Place’s network of four museums.

This is a revenue-focused marketing position aimed at increasing participation/sales across the organization and its offerings, including IMAX films, adult events, special experiences, programs and more.

This position manages, pursues and uses data and audience insights and analysis to identify revenue opportunities, launch and optimize targeted campaigns, and increase revenue and program engagement across locations. There is a special focus on supporting new and emerging opportunities identified through data.

Key Responsibilities

Campaign Management

• Build and manage focused marketing campaigns for key programs (IMAX, adult events, birthday parties, etc.), tailoring strategies to local market dynamics and audience segments.
• Partner with colleagues for input in the development of campaign plans that include objective setting, audience targeting, channel selection, messaging frameworks, tactical calendars, and measurement strategies.
• Responsible for both hands-on implementation of some campaign elements and collaborating with marketing colleagues for others.
• Develop compelling messaging for programs and campaigns that drive awareness, participation, and revenue.
• Partner with marketing colleagues and museum program and operations teams to ensure campaign messaging and creative aligns with program experience and positioning.
• Support enterprise-wide initiatives that increase audience crossover between locations and programs.
• Track campaign performance in real-time, analyze results, and leverage insights to test, iterate, and optimize ongoing and future campaigns for maximum impact and ROI.
• Manage campaign calendars, deliverables, and budgets; ensure timely and flawless execution.

Analyzing and Using Data to Improve Outcomes

• Partner with colleagues to build Marketing Performance Dashboard. Track and report on key metrics.
• Export attendance data into outside systems, tracking and sharing out segment crossover, audience demographics and other learnings.
• Analyze attendance, sales and other data from diverse sources to uncover growth opportunities, measure campaign impact, and refine approaches.
• Heavily collaborate within the marketing teams to test and optimize across campaigns and channels.

Marketing Operations

• Implement various marketing tactics as needed, often as backup, including web updates, eNews, emails, social support and more.

Qualifications

• 3+ years of experience in campaign management, program marketing, or revenue-driven marketing roles. Experience in email marketing and paid social preferred.
• Demonstrated ability to use data to inform marketing strategies and decisions.
• Experience with Google Analytics required; Power BI and Tableau preferred.
• Outstanding writing skills required.
• Strong project management skills; ability to manage multiple campaigns simultaneously. Experience with project management tools.
• Creative thinker with proven experience developing compelling campaigns.
• Familiarity with Salesforce, Salesforce Marketing Cloud and other CRM and marketing tools preferred.
• Direct to Consumer/B2C marketing experience. Museum and nonprofit experience preferred.
• Bachelor’s degree in marketing, data analytics, communications, or related field.

Working Conditions: We are currently working a hybrid schedule, in the office three days a week – subject to change according to business and position needs. This is not a remote-only position.

Travel: Must have the ability to travel to our four local museums regularly, with limited other travel.

Supervisory Responsibilities: None at this time.

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