Media Strategist

Media Strategist Wanted: Craft Campaigns That Captivate

Are you passionate about transforming client objectives into impactful advertising campaigns? Join our team as a Media Strategist and be the architect of innovative media strategies across traditional, digital, and paid social channels. At the heart of our agency, you’ll leverage your expertise to understand and embody our paid media philosophy, creating plans that not just meet but surpass client expectations. Through meticulous research and strategic acumen, you’ll identify the most effective media tactics to align with client goals, ensuring our campaigns are as efficient as they are powerful.

Step into a role where your insights and creativity directly contribute to maximizing campaign performance and unlocking potential. Join our team and propel our clients’ campaigns to new heights with your strategic media planning expertise.

Let us introduce ourselves:

Introducing Brandon: Fully integrated. Digital first. Data driven. As the largest independent agency in the Carolinas built for today’s digital world, we offer in-house solutions from brand strategy to world-class video and content production, e-commerce infrastructure, full-stack website capabilities, social media management, public relations, and full-service paid media.

Specializing in diverse categories including CPG, B2B, Financial, Healthcare, Utilities, Telcom, Real Estate, Lifestyle Apparel, Outdoor Leisure, and Resort Travel, we’ve earned recognition as one of the most creatively awarded agencies in the Carolinas, with accolades including features in prestigious awards such as the Nationals Addys, Emmys, Graphis, and more.

We’ve been recognized as a “Best Place to Work” for seven consecutive years, fostering a culture of creativity and excellence, and empowering our team members to excel and innovate. Join us and be part of a passionate team dedicated to making a lasting impact in the marketing industry.

Become part of a team that values:

• Fostering strong client connections
• Delivering exceptional service
• Creative and solution-oriented thinking
• Shared commitment to client success

What you’ll do as Media Strategist:

• Become a Media Maven: Serve as the primary media expert for our clients, forging strong relationships and strategically aligning media efforts with their objectives.
• Strategize with Insight: Utilize in-depth research on media consumption, media trends and audience behaviors to craft strategies that precisely target client goals.
• Win Approvals: Use your persuasive communication to secure buy-in on media plans, ensuring all stakeholders are aligned with our vision.
• Navigate Authorizations: Skillfully manage media authorizations, ensuring projects stay within budget while gaining necessary approvals.
• Partner with Buyers: Work in sync with media buyers to hit key performance indicators, and don the buyer’s hat when it’s time to guide campaigns to success.
• Ensure Document Excellence: Maintain the highest quality for all media-related documents, guaranteeing their accuracy and clarity.
• Refine and Adjust: Continuously evaluate and adjust media strategies based on campaign data, optimizing for the best outcomes.
• Cultivate Key Relationships: Build and maintain robust networks with clients and vendors, ensuring open and effective communication.
• Stay Informed and Innovative: Keep abreast of the latest media trends and technologies, ready to weave innovative practices into our strategies.
• Foster Vendor Relations: Engage constructively with media representatives to uncover new opportunities and enhance collaborations.
• Analyze Performance: Leverage tools like Google Data Studio to monitor and review campaign effectiveness, ensuring strategies are on target.
• Guide with Data: Make informed decisions based on comprehensive analysis, driving strategic improvements for stellar results.
• Expand Our Reach: Actively contribute to new business pitches with your media expertise, helping to grow our client base.
• Mentor the Next Generation: Share your wealth of knowledge on media planning and buying with the team, fostering an environment of continuous learning and growth.

Knowledge and skills required for the position are:

• Bachelor’s degree in Advertising, Communications, Marketing, or a related field
• 2-4 years of media planning experience within an agency setting.
• Familiarity with media planning tools such as STRATA, SQAD, SRDS, and Google Analytics.
• Knowledge of planning retail media networks (Amazon, Walmart, Instacart)
• Proficient in programmatic buying platforms such as The Trade Desk
• Proficient in Social Ad Platforms (including Meta, Pinterest, LinkedIn, TikTok, Twitter, Snapchat, and Reddit).
• Proficiency in Google Suite, Workamajig, and Google Campaign Manager 360.
• Strong multitasking abilities, critical thinking, and capacity to work well under pressure.
• A team player with exceptional communication skills, both written and verbal.
• Creative, independent problem-solving skills and a passion for mathematics.
• Proficient in public speaking, with the ability to present ideas and plans clearly and persuasively.
• Proficiency in Microsoft (MS) Office and media-related software
• Knowledge of current industry trends and developments

Join us and channel your strategic thinking, creativity, and passion for media into crafting impactful campaigns that drive our clients’ success. The Brandon Agency offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401k match. Join a team that values innovation, collaboration, and making a real impact. Apply Now!

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