Social Media Manager (part-time)

Company Overview:

Rally Management, Inc is a leisure and entertainment company focused on bringing people together through pickleball, exceptional food and drink, and competitive socializing experiences. The Company offers a modern twist on the popular game of pickleball with innovative technology designed to keep players engaged, entertained, and excited to come back for more.

Starting with its flagship location in Charlotte’s South End, Rally’s mission is to be a catalyst for connection in every community we enter and to be the nation’s premiere venue-based entertainment experience for active lifestyles.

Position Overview:

The Social Media Manager is a part-time, hourly role ($30/hr) responsible for building and managing Rally Pickleball’s presence across all digital platforms. This position will lead the development of social content, drive daily engagement, and bring Rally’s unique on-site energy to life online.

This role requires a creative, self-motivated individual who is passionate about content creation, community connection, and cultural trends. The Social Media Manager will oversee day-to-day execution of Rally’s social strategy, while supporting broader marketing initiatives tied to events, partnerships, and brand storytelling. Comfort both behind and in front of the camera is essential.

Team Commitment:

At Rally, we are committed to a culture of communication, integrity, and accountability at all levels of the organization. We expect every team member to contribute to open dialogues and to foster a culture of overcommunication, ensuring alignment and transparency across the organization. Every team member is expected to honor their commitments and follow through on their word.

Responsibilities and Duties:

• Build and manage Rally’s social media presence across Instagram, TikTok, Facebook, LinkedIn, and Pinterest
• Conceptualize, create, and edit high-impact content (Carousels, Short-Form Video, Stories), and write engaging, on-brand captions
• Design bespoke graphics for key launches and marketing moments (we go beyond just a photo & text overlay here at Rally)
• Manage the social calendar with a consistent rhythm of planning, publishing, and refining to meet brand standards
• Lead social-first campaigns for openings, collaborations, and community events
• Identify and engage with on-brand content creators and influencer partners
• Oversee community management—respond to DMs and comments, engage with members and fans, and monitor online chatter to stay ahead of trends and sentiment
• Track and report monthly performance metrics to measure awareness, engagement, and consideration
• Support broader marketing efforts such as photoshoots, activations, and opening events
• Work with Senior Marketing Manager to design assets to be used for paid media campaigns

Team Leadership & Development:

• Champion Rally’s culture online by creating content that’s inclusive, spirited, and community-driven
• Ensure all creative decisions reflect Rally’s values and tone of voice
• Communicate clearly and proactively with teammates and stakeholders

Guest Experience & Service Excellence:

• Deliver exceptional online guest experiences through timely responses and a warm, authentic & nonchalant brand voice
• Address guest concerns professionally and thoughtfully across platforms
• Contribute to online initiatives that drive connection, loyalty, and brand love
• Take time to learn and understand the Rally guest—what they care about, how they speak, and what draws them in—to ensure every interaction feels personal and on-brand

Collaboration & Cross-Functional Support:

• Partner with the broader marketing team on campaigns and activations
• Help promote venue offerings through strategic storytelling across social channels
• Engage with local creators, brands, and communities to grow awareness and deepen relevance
• Overcommunicate cross-functional updates to ensure alignment

Qualifications:

• Strong visual storytelling and content creation skills; TikTok/Reels, Capcut, and basic editing tools preferred
• Comfortable being both behind and in front of the camera
• Deep understanding of social media platforms, content trends, and engagement strategies
• Highly organized and self-sufficient, with experience managing multiple projects in a fast-paced or startup environment
• Graphic Design skills- must be able to use Canva or Adobe suite to create bespoke graphics to be use don social
• Excellent written communication and interpersonal skills
• Flexible availability, including evenings, weekends, and events
• Love for community, sport, and building something from the ground up—a passion for pickleball is a bonus

Physical Requirements and Work Environment: ADA compliance requirement– This role requires the ability to move throughout the venue to capture content, including standing, walking, and occasional bending or reaching. Must be able to operate camera or phone equipment for extended periods.

To perform this job successfully, an individual must be able to satisfactorily perform the duties & responsibilities. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The requirements above are representative of the experience, knowledge, skill, and ability required.

While experience and hard skills are important, cultural fit is critical. We expect all members of our team to embrace the values that set Rally apart from our peers. This means you demonstrate:

• ASSUME POSITIVE INTENT. We give each other the benefit of the doubt, prioritizing empathy and understanding over suspicion and defensiveness. This mindset creates a culture of trust and reduces unnecessary conflict.
• FIRE IN THE BELLY. We are problem-solvers and go-getters, fueled by passion, creativity, and grit. Those who live by this value are motivated from within, always ready to go the extra mile in their quest for excellence.
• LONG-TERM THINKING. We seek to build long-term relationships and recognize that this takes time, patience, and consistency. We don’t take shortcuts. Retention is a key metric of success with our team, our guests, and our partners.
• ASK BOLD QUESTIONS. We are curious and we seek to continuously grow, as individuals and as a company. We challenge the status quo and look to do better. Understanding the “why” is as important as nailing the “what.”
• QUICK TO LAUGH. We are serious about success, but not too serious. We believe in celebrating the small stuff, zany traditions, and the infectious spirit of camaraderie on-court and off.
• EXPERIENCED OBSESSED. We are committed to creating extraordinary experiences for our people. We take feedback seriously, and we go above and beyond to delight our people and our community in all that we do.

Additionally, we expect all members of our team to embrace and demonstrate how our values come to life through our operating principles.

• SEE DO. We believe in addressing issues as we encounter them, operating with a sense of urgency and ownership in our daily actions. We jump in and get our hands dirty at every level of the organization.
• WHAT GETS MEASURED, GETS DONE. We are data-driven, we do our homework, and we make decisions backed by empirical evidence. We believe that tracking our performance against clear and measurable objectives ensures accountability, informs better decisions, and drives continuous improvement.
• MAGIC MOMENTS. We go the extra mile to foster authentic interactions and above-and-beyond service.
• PRODUCTIVE DISAGREEMENT. We believe that a great debate is how you get to a great decision. We encourage critical thinking and dissenting opinions that are grounded in evidence and logic, not ego, emotion, or personal agenda. Once a decision has been made, we align and commit to the course of action.
• THE DETAILS MATTER. We believe that exceptional hospitality lies in the details. We understand that every touchpoint of the guest experience – from the scent of our soap to the typeface on our menu- elicits an emotion and contributes to a greater whole. By ensuring consistent standards across all touchpoints great and small, we create an experience that’s greater than the sum of its parts.

Equal Opportunity Employer Statement

Rally Management, Inc is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. We encourage applications from individuals of all backgrounds and experiences.

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