Content Marketing Senior Manager

The Content Marketing Senior Manager will set and lead content strategy programs for content marketing initiatives for Wray Ward’s clients as determined by the Content Marketing Director and the PR/Content Marketing/Social Media Executive Director. The Content Marketing Senior Manager will work with directors and client teams to lead results-driven written content marketing materials. This role requires exceptional writing skills to create blog posts, email and newsletter campaigns, white papers, case studies, website copy and other types of editorial-based content. The Content Marketing Senior Manager will work closely with the Content Marketing Automation team to ensure the effective execution of content marketing campaigns and will maintain a working knowledge of the technology platform capabilities used for execution.

Essential Duties & Responsibilities as Content Marketing Senior Manager:

• Work with client teams (leads, client engagement directors, project managers) to develop written content materials in all forms for assigned client initiatives
• Establish a strategic plan for programs, including content approach, editorial topic identification, calendars, cadence and proposed measurement metrics
• Work with search managers to ensure content is aligned with search strategies and written to garner SEO benefits
• Work with marketing automation managers to ensure accurate and effective deployment of content in alignment with the content strategy
• Deliver content on time and on budget to team leads and/or clients
• Write content, which may include blog posts, white papers, emails/newsletters, advertorials, case studies, website copy, magazines and other types of editorial-based content
• Write content in a variety of voices, tones and complexities based on target audience expectations and preferences, from technical-heavy white papers to design-inspired blog posts
• Work to become a subject matter expert on client challenges, products and trends
• Ensure the highest quality of work is being delivered to the client
• Work closely with the Client Engagement, PR/Content, Integrated Media, Project Management and Resourcing and Creative teams to ensure a seamless project workflow

Additional Responsibilities:

• Demonstrate strong writing, editing and communication skills with specific emphasis on the ability to quickly understand and write about technical topics
• Have a firm grasp of the communication potential of the content being created
• Demonstrate a comprehensive understanding of how technology enhances the ways we create and deliver content, staying up to date on technology changes and evolutions
• Organize, manage and prioritize projects
• Work closely with the Content Marketing Director to ensure strategic goals are set for all content marketing projects
• Work closely with the PR/Content and Integrated Media team (Media and SEO) to ensure consistent branding and messaging across channels
• Work closely with the PR/Content and Integrated Media team (Media and SEO) to ensure firm understanding of how different platforms require different content types

Communication Skills:

• Communicate in a clear, coherent and professional manner in written and verbal communications
• Listen well and solve problems to achieve the most effective outcome for the client, team and agency
• Develop strong relationships across the agency, specifically with all PR/Content and Integrated Media team members
• Be a champion for agency process and best practices, specifically for the delivery of written content

Requirements:

• 5+ years of writing experience, including writing about technical topics
• Demonstrated experience setting strategy for content marketing initiatives, including email, newsletter, gated content and other editorial-based content programs
• Proven ability to write for different target audiences and platforms, using tailored voices and writing styles as appropriate for those audiences and platforms
• Ability to quickly understand and learn new information and/or products
• Strong organizational skills
• Ability to multitask and manage competing deadlines
• Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment:

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission:

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.

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