A Client Engagement Director (CED) passionately cultivates, strengthens and grows client relationships. CEDs conscientiously prepare and implement client development plans including financial, strategic, creative, relationship and operational aspects of their clients’ marketing communications needs and solutions. CEDs foster brand team creativity and brand-building ideas. CEDs ensure that ideas are on strategy and well positioned to gain support within client organizations.
Essential Duties & Responsibilities as Client Engagement Director
- Manage successful, profitable and trust-based relationships with clients
- Ensure that the strategic goals of the brand/client are communicated to the client team and met through the work
- Work closely with the Insights team to frame and participate in strategy development and to set and measure brand goals
- Help the Insights team analyze research and present findings to clients
- Work closely and effectively with project managers so that projects proceed as anticipated and strategic goals are met, anticipating obstacles and aggressively addressing concerns that could undermine client relationships
- Connect marketing goals and strategic solutions to the broader business context
- Demonstrate strong problem-solving abilities and foster innovative solutions
- Ensure that the client team meets the agency goal of providing a continuous flow of brand-building ideas
- Always strive for the best results and maintain excitement about involvement with clients and their brands
- Collaborate with the VP, Director of Client Engagement and the group client engagement director on client plans and budgets and follow up on how the plans are being implemented
- Take ownership of and retain accountability for all client plans and budgets
- Make good use of insights to stay informed and leverage industry trends
- Intuitively understand the dynamics of clients’ businesses
- Stay in tune with all account activity and anticipate potential issues or dissatisfaction, proactively taking steps to remedy concerns
- Present plans, recommendations, work and analysis to clients
- Explore growth opportunities within existing business and for new business/clients
- Play an active role in ensuring successful onboarding for new clients
Communication Skills
- Demonstrate excellent written, verbal and listening skills
- Be comfortable and adept in representing Wray Ward with a client’s senior management
- Demonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leader
- Communicate in a clear, coherent and professional manner
- Be self-assured as well as sensitive when leading client team members
- Maintain a candid professional relationship with other Wray Ward staff
Additional Responsibilities
- Be a team builder and a team player
- Inspire a contagious passion for strategic creative solutions
- Model a conscientious, straightforward and dedicated work ethic — talk the talk and walk the walk
- Respect all equally, internally and externally
- Passionately uphold the agency brand, culture and values
- Collaborate among multiple departments effectively and efficiently
- Be accountable for meeting goals and expectations
Requirements
- 10+ years of agency experience in leading accounts or equivalent client experience in marketing management roles
- Demonstrated success in attracting, managing and growing clients
- Proven track record of taking projects and initiatives from insights to objectives to strategies to tactics
- Demonstrated success in leading teams without direct reporting relationship
- Must be willing to travel up to 20%
- Bachelor’s degree
- Ted
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