Senior Marketing Manager, Business Banking

Wells Fargo is seeking a Marketing Senior Manager that oversees several functions for the Small & Business Banking (SBB) Marketing Team.  The role is responsible for establishing the messaging and positioning of Wells Fargo’s Small & Business Banking products and services and will partner closely with the Brand Management team.  The role has ownership of the WellsFargo.com Small & Business Banking content, online resource center, customer journeys, A/B Testing, Make an Appointment flow, and online conversion rates.  The individual will align product launches and promotions.  The role will ensure brand identity consistency across all channels and touchpoints.

In this role, you will:

• Lead Wells Fargo Business Banking brand positioning and messaging strategy that results in improved brand awareness, consideration, and new customer growth.  The role will be the subject matter expert in how to properly message the business banking products and services so they resonate with existing and prospective customers.
• Partner closely with the Brand Management Team to develop Wells Fargo Business nationwide advertising assets, including television, radio, in-branch promotions, outdoor, and direct mail.  Review analytical results daily to deliver business results and customer-obsessed experiences
• Provide ongoing performance updates to CSBB CMO, SBB leadership team, and other C-suite level executives
• Collaborate with various Brand Management partners, Enterprise Digital Marketing stakeholders, and senior leaders to deliver new customers and balance goals
• Identify new business opportunities, including digital capabilities to increase scale and profitability across digital acquisition strategies
• Build offer strategy including the launch of cash offers program which provides incentives for new customers to join Wells Fargo
• Manage allocation of people, justify investments, and optimize financial resources for Marketing

Required Qualifications:

• 6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 3+ years of Management experience

Desired Qualifications:

• 5+ years’ experience in leading marketing strategy with a focus on brand development, messaging, positioning, customer acquisitions
• Large scale marketing campaign management experience
• Expert in digital channels, customer journey optimization
• Strong business acumen
• Strong presentation skills including with senior level leadership
• Must be able to successfully navigate a matrixed environment
• Highly collaborative and can effectively direct a cross-functional team including both internal and external creative agencies
• Experience with Adobe Experience Manager, Adobe Target, Adobe Customer Journey Analytics
• Must thrive in a fast-paced environment
• Experience in retail banking, preferably Small & Business Banking

Job Expectations:

This position will require onsite presence at one of the locations listed below in a hybrid work schedule
This position is not eligible for Visa sponsorship.

Locations:

401 S. Tryon St Charlotte, NC
333 Market St San Francisco, CA
150 E 42nd ST New York, NY

Pay Range:

• New York City, NY- Pay Range 138,500- 287,600 USD Annual
• California- Pay Range: 138,500- 287,600 USD Annual
• Salary range is determined by location of the job.  May be considered for a discretionary bonus, Restricted Share Rights, or other long – term incentive awards.

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$120,400.00 – $287,600.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

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