VP, Public Relations

Are you a team player? Are you curious to learn? Are you interested in working in meaningful projects? Do you want to work with cutting-edge technology? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial advisors, 1,100 institution-based investment programs, and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

Reporting to the Senior Vice President, Communications and Public Relations, the Vice President, Public Relations will lead public relations efforts to support LPL’s growth, brand and reputation. This leader will be responsible for media strategy and planning to increase proactive media outreach and improve planning and responsiveness. The person in this role will be responsible for partnering across the business to create strategy in support of the firm’s objectives and key results, leading public relations campaigns, including earned and social media, crisis communications support, thought leadership positioning and executive visibility.

This person brings a multi-stakeholder, business-driven mindset to public relations, with the ability to be proactive while also being mindful of potential reputational risks. As a subject matter expert within the public relations function, this person will have excellent partnership skills with an ability to quickly identify opportunities for storytelling and action. They will have a combination of experiences and transferrable skills that enable them to articulate PR campaign strategies, to combine long-term strategic thinking with an ability to opportunistically participate in news cycles, respond to crisis events, and to report on results using data-driven measurement and media analytics insights.

Responsibilities:

• Define LPL’s media strategy in to promote LPL’s corporate strategy, brand and client advocacy role in the industry.
• Leverage and build relationships with targeted top-tier and trade media contacts within the financial services and business industries.
• Lead a team of public relations subject matter experts across Corporate Strategy & Client Advocacy; Technology, Operations, Product/Platforms, and Services
• Act as a primary point person for the firm’s public relations agency and ensure all PR activities are aligned
• Create and execute public relations strategies and supporting activities, including press releases, media pitching, thought leadership/feature articles
• Establish regularly collaboration touchpoints with business stakeholders and subject matter expert partners (Investor Relations, Business Unit SMEs, Marketing, etc.) to ensure messaging alignment and coordination of communications activities.
• Maintain and communicate a centralized view of all PR activities including planned press releases, campaigns, upcoming events & speaking, interview requests and outcomes
• Analyze and report monthly and quarterly on media metrics and KPIs, providing executive-level media analysis of news trends, competitor news, LPL coverage and industry topics.
• Proactively pitch new ideas for generating earned media coverage and lead the PR team’s execution of proactive media outreach
• Prepare executive spokespersons for media interviews using prepared briefing books, key messages and media Q&A.
• Prepare media response and client response (as needed) to mitigate the impact of corporate reputational issues and crisis situations.
• Manage executive visibility opportunities including speaking opportunities, media tours, keynote presentations and awards
• Manage and maximize agency resources to serve as an extension of the LPL PR team.
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
• Manage, mentor and develop staff using a supportive and collaborative approach on a consistent basis.

What are we looking for?

We want strong collaborators who can deliver a world-class stakeholder experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and can execute in a way that encourages creativity and continuous improvement.

Requirements:

• Bachelor’s Degree in Marketing, Communications, or equivalent field
• Minimum 15 years of public relations, or public relations and communications experience.
• Financial services/wealth management acumen is required.

Core Competencies:

• Excellent storyteller and writer demonstrating sound judgement, creative problem-solving skills, and discretion with sensitive or confidential information.
• Combination of reactive and proactive media relations experience.
• Ability to make decisions in a changing environment while anticipating future needs.
• Experience setting up measurement programs and measuring the ongoing ROI of communications activities.
• Experience with media monitoring, media list management and compiling media analytics reports (Cision experience a plus)
• Experienced self-starter who can manage projects independently, a good sense of prioritization and calm under pressure in a fast-paced environment.
• Strong partnership skills with a track-record of leading through both influence and authority.

Preferences:

• Public company experience a plus.
• Experience managing outside PR agencies a plus.
• Media training experience.

Pay Range: $134,600.00 – $224,400.00Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

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