The mission of the Athletic Department at the University of North Carolina at Charlotte is to operate within the perspective of the overall educational programs. With a balanced program that supports equitable opportunities for all students and staff, the department promotes a total person concept that provides its student-athletes with the necessary tools to be successful in academic, athletic, and social settings. The Department of Athletics supports the highest ethical standards of the University, the NCAA , and conference affiliation.
Primary Purpose of Position:
Reporting to the Executive Associate Athletic Director/Executive Director, the Associate Athletic Director for Major Gifts/Name, Image, and Likeness (NIL) is responsible for soliciting major gifts and leadership and oversight of NIL operations.
Summary of Position Responsibilities:
- Actively identify and solicit gifts of $50k+.
- Actively identify, coordinate, and execute NIL opportunities for Charlotte student-athletes.
- Lead Charlotte Athletics NIL program, developing and coordinating programming and resources.
- Oversee the processing of student-athlete NIL transactions to ensure NCAA, AAC, and institutional compliance.
- Proactively coordinate with Charlotte multimedia rights holders in prospecting leads from corporate partners, leading to potential NIL or career opportunities for student-athletes.
- Serve as primary NIL contact for internal and external stakeholders, including student-athletes, coaches, staff, boosters, third-party individuals, and local businesses.
- Research and benchmark college athletics NIL market, staying current with relevant trends and market conditions.
- Implement and oversee a comprehensive annual NIL education program for prospective student-athletes, parents, current student-athletes, coaches, and internal and external stakeholders.
- Collaborate on NIL initiatives and cross-department functions with all Charlotte Athletics units including compliance, student-athlete development, multimedia production, marketing, and licensing.
- Comply with all applicable National Collegiate Athletic Association (NCAA) and American Athletic Conference (AAC) rules and policies.
- Educate NIL partners and develop new leads for student-athletes through the identification and pursuit of new NIL opportunities.
- Maintain accurate records on all existing and prospective partner relationships and interactions
Minimum Education/Experience:
- Bachelor’s degree and 5 years of external experience in a Division I athletics program
- Proven track record of cultivating, soliciting, and closing major gifts within a defined major gift program
- Extensive fundraising campaign experience and proven track record of collaboration with university counterparts
- Excellent verbal, writing, and interpersonal communication skills
- Ability to work independently and multi-task in an ever-changing environment
- Strong work ethic, attention to detail, and the ability to think strategically
- Ability to travel and work nights, weekends, and holidays
- Strong organizational and analytical skills
Preferred Education, Knowledge, Skills and Experience:
- Master’s degree and 7 years of fundraising experience in a Division I athletics program
- Ability to interpret complex data to guide strategic decisions
- Proven history of management of a portfolio of prospects
Special Notes to Applicants:
- Ted
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