Marketing Lead

About the Role

The Health Club CLT is Charlotte’s premier fitness and recovery destination for the healthy hustler. We
offer three group fitness formats, personal training, open gym, and spa-like amenities including saunas,
cold plunges, steam rooms, and hot tubs — everything our members need under one roof.

We’re looking for a hands-on Marketing Lead who aligns with our core values and is eager to take full
ownership of brand execution across all channels — content, email, social, design, and beyond.

The Marketing Lead reports to the Director of Operations.

Responsibilities

• Manage all email and SMS marketing — campaign planning, scheduling, and performance tracking.
• Own all social media channels, including content scheduling, community engagement, and analytics.
• Develop monthly content strategy and lead on-site photo and video shoot days with contracted
  videographers.
• Capture organic, day-to-day content throughout the club and maintain a library of approved brand
  assets.
• Utilize AI for work flow communications, software outreach, and process improvement.
• Design digital and print marketing materials including social graphics, flyers, email headers, and
  signage.
• Collaborate with the sales team to align marketing activity with membership, service, and product
  conversion goals.
• Contribute to the member newsletter, support club events, and maintain the club’s digital presence.
• Report monthly on marketing KPIs and connect campaign activity to membership growth.

Qualifications

• 2+ years of marketing experience with ownership of social, email, and content.
• Strong graphic design skills with preferred proficiency in Adobe & Creative Suite & Canva (Illustrator,
  Photoshop, InDesign)
• Ability to produce polished visuals quickly and independently.
• Proficiency in an email marketing platform and social scheduling tool.
• Strong graphic design skills; ability to produce polished visuals quickly and independently.
• Photography and short-form video editing experience (CapCut, Premiere, or similar).
• Excellent copywriting skills across email, captions, and SMS with a consistent brand voice.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Fitness, wellness, or boutique studio experience preferred but not required.

Benefits

• Salary range ($45,000-$60,000) depending on experience, certifications, degrees and licenses.
• Complimentary Health Club membership including full access to all amenities and programs.
• Discounts on personal training, retail, and services.
• Opportunity to grow with a fast-moving, community-driven brand.
• Collaborative, energetic work environment rooted in health and wellness

The Health Club CLT is an equal opportunity employer committed to building an inclusive environment for all team members.

Thanks for your interest in the Marketing Lead role at The Health Club!

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