Senior CRM Campaign Specialist

The Opportunity

As a Senior CRM Campaign Specialist, you’ll help drive customer engagement and business growth through impactful email marketing programs for LendingTree’s Insurance business. You’ll join a growing Email team and play a hands-on role in bringing CRM strategies to life — from campaign planning and segmentation to testing, deployment, and optimization.

This role is a great opportunity for an experienced email marketer who enjoys balancing strategic thinking with hands-on execution and using data to continuously improve the customer experience.

How You’ll Make an Impact

• Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.
• Own the execution of automated and one-time email campaigns, including segmentation, personalization, testing, and deployment.
• Contribute to CRM planning, strategy, campaign roadmaps, and timelines.
• Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.
• Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.
• Communicate campaign timing, targeting, scope, and results to internal stakeholders.
• Continuously optimize email workflows and communications journeys to improve engagement and conversion.
• Partner with internal technology teams to create and enhance customer communications journeys as needed.

Who You’ll Work With

You’ll be part of a larger Email team responsible for the design and deployment of email marketing programs for LendingTree’s Insurance business. You’ll work closely with CRM, marketing, analytics, technology, and other internal partners to plan, execute, and optimize campaigns.

This is a highly collaborative role where you’ll have the opportunity to influence how we engage customers while partnering with teams across the organization to deliver measurable results.

What You’ll Bring

• 3–5 years of experience in email marketing or customer lifecycle marketing, preferably in a B2C environment.
• Strong understanding of email marketing best practices, deliverability, segmentation, personalization, and automation.
• Hands-on experience building and executing email campaigns.
• Experience with A/B testing and using campaign performance data to inform decisions.
• Strong analytical skills and the ability to translate data into actionable insights.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent organization and attention to detail.
• Strong communication and presentation skills.
• Experience collaborating effectively with cross-functional teams and internal stakeholders.

What Will Help You Thrive

• A high degree of initiative, ownership, and personal responsibility.
• Curiosity and a natural desire to understand what’s working, what isn’t, and how to make it better.
• A collaborative mindset and the ability to build strong relationships with partners across the organization.
• Comfort balancing multiple priorities and working through ambiguity in a fast-paced environment.
• A problem-solving mindset and willingness to test, learn, and iterate.
• The ability to move comfortably between strategic planning, detailed execution, and performance analysis.
• A customer-focused approach and interest in creating more relevant, effective experiences throughout the customer lifecycle.

What Success Looks Like

• Email campaigns are delivered accurately and on schedule, with strong execution across targeting, personalization, testing, and deployment.
• Campaign performance contributes to business growth and customer engagement goals.
• Testing and analysis lead to measurable improvements in key email performance indicators.
• Email content, templates, segmentation, and workflows are continuously optimized based on customer and performance insights.
• Internal stakeholders have clear visibility into campaign plans, timing, performance, and results.
• Customer communications journeys become increasingly relevant, effective, and scalable.

Life at LendingTree

We’re a collaborative, entrepreneurial team that’s curious, creative, and always ready to roll up our sleeves and get things done. You’ll work alongside smart, driven people who care about doing great work — and about helping each other succeed.

The #1 Destination to Shop for Financial Products

We believe the best ideas come from different perspectives, and we’re committed to creating a workplace where people feel welcomed, valued, and empowered to make an impact. You’ll have the trust and flexibility to do your best work, the opportunity to take ownership and try new things, and teammates who genuinely enjoy working together.

And while we work hard, we don’t take ourselves too seriously. We celebrate wins, recognize great work (our GSD — Get Stuff Done — Award is a fan favorite), and make time to have some fun along the way.

Come grow with us, make an impact, and help us build what’s next.

What We Offer

We want you to feel supported at work and beyond. Our benefits and programs are designed to help you stay healthy, recharge, plan for the future, and bring your best to whatever matters most to you.

• Medical, dental, and vision insurance
• 401(k) matching
• Generous time off
• Wellness programs and resources
• Annual performance bonus eligibility

The Details

Base Pay: $100,000 – 110,000

The base pay offered may vary based on internal factors, job-related knowledge, skills, and experience.

Incentive Compensation: This position is eligible for an annual performance bonus.

Work Authorization: This role is not eligible for immigration sponsorship. Please do not apply for this role if you will need employer sponsorship now or in the future to begin or continue employment.

Everyone Belongs Here

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

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