Senior Director, Consumer Experience & Marketing Strategy

As the Senior Director, Consumer Experience & Marketing Strategy, you will help to define and merchandise a consumer-focused go-to-market strategy that harmonizes the product experience across our platform.

You will work cross-functionally with product, design, marketing, engineering, and analytics teams to ensure alignment and consistency in user interactions and product messaging to support our user acquisition and retention goals.

Your leadership will directly impact how consumers engage with our platform, optimizing discovery, usability, accessibility, and overall satisfaction.

We’re looking for a leader who has an appreciation for design and an ability to translate product value propositions into compelling consumer stories and messaging. 

Where You’ll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

What You’ll Do

• Define and implement a cohesive product and merchandising strategy to create a unified consumer experience at all entry points 
• Develop, test, and refine marketing value propositions used both within product experiences and across marketing channels (website, social, email, etc.). 
• Develop a strategy to merchandise registered and authenticated user flows and products. 
• Champion the GTM strategy and direction for a user-centric design approach
• Own innovation and enhancement processes to optimize the product experience – focused on revenue growth and retention

What We’re Looking For

• 10+ years of experience in developing DTC GTM strategies
• Strong DTC experience with a deep understanding of consumer behavior, digital marketing, and e-commerce strategies in the in the digital health space
• Visionary leader with a proven track record of designing and implementing unified user experiences across a complex digital platform
• Problem solver who utilizes data and industry best practices to drive solutions
• Expert in crafting a compelling narrative that articulates the problem you aim to solve and the envisioned future, coupled with a keen ability to delve into intricate specifics.
• Ability to win followership and be an active and collaborative thought partner. Skill in crafting a compelling narrative that articulates the problem you aim to solve and the envisioned future, coupled with a keen ability to delve into intricate specifics.

Compensation: Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $154,000 – $200,000* 
  *Note actual salary is based on geographic location, qualifications and experience
• LTIP and Bonus Potential
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person’s merit and qualifications.  

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