Senior Marketing Manager

Rally Management, Inc is a leisure and entertainment company focused on bringing people together through pickleball, exceptional food and drink, and competitive socializing experiences. The Company offers a modern twist on the popular game of pickleball with innovative technology designed to keep players engaged, entertained, and excited to come back for more. Starting with its flagship location in Charlotte’s South End, Rally’s mission is to be a catalyst for connection in every community we enter and to be the nation’s premiere venue-based entertainment experience for active lifestyles.

Team Commitment:

At Rally, we are committed to a culture of communication, integrity, and accountability at all levels of the organization. We expect every team member to contribute to open dialogues and to foster a culture of overcommunication, ensuring alignment and transparency across the organization. Every team member is expected to honor their commitments and follow through on their word.

Position Overview:

This role leads the development and execution of marketing strategies to drive local engagement, foot traffic, revenue growth, and brand consistency for the Charlotte venue. Responsibilities include developing campaigns, optimizing and overseeing digital channels, analyzing metrics to refine strategies, and ensuring campaigns are tailored to the local market while maintaining brand standards. The position also collaborates with cross-functional teams, oversees the Rally Charlotte marketing team (inclusive of salaried and freelance roles), and supports venue operations through menu updates, and merchandising. The ideal candidate is a strategic, data-driven marketer with a heightened attention to detail, a passion for hospitality and active living, and the ability to deliver measurable results.

Responsibilities & Duties:

Marketing Strategy & Execution:

• Develop and implement annual, quarterly, and monthly marketing plans tailored to the Charlotte market to maximize local engagement, drive foot traffic & revenue.
• Collaborate with the executive leadership team to define marketing goals, objectives, and KPIs, and develop plans to achieve them.
• Oversee the execution of marketing campaigns, ensuring they drive new customer acquisition, increase foot traffic, enhance community presence, and align with brand standards.
• Manage all customer communications across news media, advertising, direct mail, email, website, social media, and in-venue messaging.
• Develop and execute a full-funnel lifecycle marketing strategy to drive awareness, traffic and retention.
• Stay updated on marketing trends, technology, competitive landscape, and industry developments to ensure innovative and effective strategies.

Digitial Growth & Performance Marketing:

• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Oversee website updates, ensuring timely, relevant content that enhances user experience
• Manage and optimize key digital marketing channels (e.g., social media, email, and paid advertising) to drive engagement and ROI

Social Media & Content Strategy:

• Develop and execute social media strategies to engage target audiences and align with team goals.
• Create of compelling content for the website, blog, email newsletters, social media, and marketing collateral.
• Monitor and analyze the effectiveness of social media campaigns and adjust strategies to improve performance.

Data & Analytics:

• Track and analyze key metrics (campaign performance, customer engagement, ROI) to inform strategies and optimize results.
• Provide regular reports on campaign effectiveness and identify opportunities for improvementUse player and guest data, sales figures, and financial metrics to define/refine product-market fit, develop go-to-market strategies, and drive revenue growth.

Venue & Operational Marketing Support:

• Drive and execute end-to-end processes and daily program management, ensuring campaigns are tailored to the local market and executed seamlessly.
• Work closely with the Food & Beverage team to manage menu updates across all digital and in-venue platforms
• Regularly gather and act on guest feedback to continuously improve the marketing offerings
• Develop and manage signage and display strategies to drive food & bev, program, and merchandise sales.
• Develop year-long and seasonal global calendar and product set strategies, leading brainstorms and presenting plans to cross-functional teams.
• Develop and implement marketing campaigns to execute tactical promotions that drive revenue, traffic, and engagement
• Ensure signage, decor, and all visual elements in Rally CLT feel aligned with brand standards.

Team Leadership & Development:

• Lead and manage a small team of marketing professionals, ensuring motivation, engagement, and performance.
• Hire, manage, and brief external creatives on an as-needed basis.
• Collaborate with General Manager, Activations Manager, Pickleball Director, and Events team to build and execute marketing needs and campaigns.

Qualifications:

• Minimum of 5+ years of experience in marketing roles with a proven track record of executing successful campaigns.
• Strong understanding of digital channels, including social media, email, and paid advertising. Excellent written and verbal communication skills, with the ability to create compelling and brand-aligned content across marketing channels.
• Strong leadership skills to inspire and manage a team in a fast-paced startup environment.
• Highly analytical mindset with the ability to draw insights from data and make data-driven decisions.
• Creative thinker with a passion for innovation and a willingness to test new approaches.
• Proactive self-starter who can prioritize tasks, meet deadlines, and thrive in a dynamic, entrepreneurial environment.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience managing budgets

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (advanced degree or certifications are a plus).
• Passion for hospitality, pickleball, sports technology, recreational gaming is a plus
• Digital marketing experience, including social media, email, and paid advertising

While experience and hard skills are important, cultural fit is critical. We expect all members of our team to embrace the values that set Rally apart from our peers. This means you demonstrate:

• ASSUME POSITIVE INTENT. We give each other the benefit of the doubt, prioritizing empathy and understanding over suspicion and defensiveness. This mindset creates a culture of trust and reduces unnecessary conflict.
• FIRE IN THE BELLY. We are problem-solvers and go-getters, fueled by passion, creativity, and grit. Those who live by this value are motivated from within, always ready to go the extra mile in their quest for excellence.
• LONG-TERM THINKING. We seek to build long-term relationships and recognize that this takes time, patience, and consistency. We don’t take shortcuts. Retention is a key metric of success with our team, our guests, and our partners.
• ASK BOLD QUESTIONS. We are curious and we seek to continuously grow, as individuals and as a company. We challenge the status quo and look to do better. Understanding the “why” is as important as nailing the “what.”
• QUICK TO LAUGH. We are serious about success, but not too serious. We believe in celebrating the small stuff, zany traditions, and the infectious spirit of camaraderie on-court and off.
• EXPERIENCED OBSESSED. We are committed to creating extraordinary experiences for our people. We take feedback seriously, and we go above and beyond to delight our people and our community in all that we do.

Additionally, we expect all members of our team to embrace and demonstrate how our values come to life through our operating principles.

• SEE DO. We believe in addressing issues as we encounter them, operating with a sense of urgency and ownership in our daily actions. We jump in and get our hands dirty at every level of the organization.
• WHAT GETS MEASURED, GETS DONE. We are data-driven, we do our homework, and we make decisions backed by empirical evidence. We believe that tracking our performance against clear and measurable objectives ensures accountability, informs better decisions, and drives continuous improvement.
• MAGIC MOMENTS. We go the extra mile to foster authentic interactions and above-and-beyond service.
• PRODUCTIVE DISAGREEMENT. We believe that a great debate is how you get to a great decision. We encourage critical thinking and dissenting opinions that are grounded in evidence and logic, not ego, emotion, or personal agenda. Once a decision has been made, we align and commit to the course of action.
• THE DETAILS MATTER. We believe that exceptional hospitality lies in the details. We understand that every touchpoint of the guest experience – from the scent of our soap to the typeface on our menu- elicits an emotion and contributes to a greater whole. By ensuring consistent standards across all touchpoints great and small, we create an experience that’s greater than the sum of its parts.

Equal Opportunity Employer Statement

Rally Management, Inc is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. We encourage applications from individuals of all backgrounds and experiences.

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