Product Marketing Lead

The Product Marketing Lead at Charlotte Douglas International Airport will be responsible for marketing CLT Airport owned and partner products/services and community-focused sponsorship opportunities to ensure profitability and continued growth.

Work involves collaborating on review, recommendations, and development to ensure marketability.

Responsibilities involve substantial contact with other Aviation Department divisions, stakeholders, vendors and the public.

Responsibilities:

Develop and implement marketing plans to promote and position products and opportunities effectively in the market in line with the Airport’s business and strategic objectives.
Use insights to tailor marketing strategies, target key audiences and drive awareness to achieve market acceptance and sustain long-term profitability.
Translate features into benefits to address customer concerns and monitor competitors’ offerings to identify gaps and opportunities.
Work closely with teams to develop promotional programs and tools to support the delivery of plans and new launches.
Conduct product training for employees and other audiences.
Analyze sales and market data to support planning and forecasting for making recommendations to achieve objectives.
Assist with the development of the annual marketing plan and budget to achieve objectives.
Manage special projects and participate in other activities as assigned.

Knowledge, Skills and Abilities:

Experience in marketing campaign development and implementation.
Experience in digital marketing, advertising, graphic design and social media.
Experience in planning, writing, editing, design and production for print and digital projects.
Strong project management skills including attention to detail, quality assurance and the ability to meet deadlines while managing multiple projects.
Considerable knowledge of research methods and their application to marketing.
Excellent interpersonal, written and verbal communication skills.
Ability to establish and maintain effective working relationships with co-workers, stakeholders, vendors and the public.
Must be a self-starter, resourceful and collaborative.
Ability to solve problems and think strategically.
Ability to work with limited supervision.
Proficiency using Microsoft Office.
Some knowledge of Adobe Creative Cloud and work management software.

Minimum Qualifications:

High School diploma or equivalent and 7 year(s) of relevant experience; or 2 Year College degree and 5 year(s) of relevant experience; or Bachelor’s degree and 3 year(s) of relevant experience

Preferred Qualifications:

Bachelor’s degree in Marketing, Business or closely related field, plus five (5) years of hands-on experience in a product marketing role with a demonstrated track record of driving growth.

Conditions of Employment

The City’s Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.

Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate’s written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.

Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.

The City of Charlotte is an Equal Opportunity Employer.

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