VP of Growth

The Opportunity

Pillar4 Media is seeking a VP to join its fast-growing team.

Pillar4’s mission is To help people live healthier lives with access to trusted resources, in depth product reviews & supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You’ll Be Doing

Key Responsibilities

• Own the go-to-market and revenue strategy for new commercial initiatives by defining targets, building business cases, and delivering measurable increases in revenue.
• Evaluate, launch, and scale new market opportunities by developing full business plans and P&Ls, executing expansion strategies that deliver sustainable growth.
• Define and execute commercial strategy, analyzing current priorities and developing new monetization models.
• Drive go-to-market execution for new products and services, from concept through launch, ensuring projects are delivered on time, within budget, and with clear performance metrics.
• Build and optimize sales strategies that expand revenue streams, including performance-based, affiliate, direct-to-consumer, and other innovative monetization models.
• Lead commercial strategy by analyzing existing market prioritizations and developing new monetization opportunities that drive incremental revenue and long-term scalability.
• Develop high-impact customer acquisition and retention programs that improve conversion rates, extend customer lifetime value, and support business growth.
• Lead cross-functional growth initiatives, aligning marketing, product, content, and operations teams to deliver cohesive strategies and accelerate business outcomes.
• Optimize and expand strategic partnership relationships to unlock new growth opportunities, increase efficiency, and scale revenue-generating operations.

What You Bring

• 8+ years of experience in leading growth at high-growth companies
• Expertise in demand generation, performance marketing, lifecycle automation, and product-led growth experimentation.
• Strong analytical mindset, fluent with growth metrics and data tools.
• Experience building and leading multi-disciplinary growth teams (performance marketing, content, SEO, partnerships, community, creator evangelism).
• Strategic vision combined with executional excellence and a deep understanding of digital behavior
• High proficiency in data analysis and interpreting complex metrics
• Desire for a fast-paced, constantly changing environment with competing priorities and deadlines
• Competitive drive and a hunger to learn

What We Look For

• Openness to feedback and collaboration: You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accept feedback and critique.
• Strong communication skills: You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4’s culture: We live by our values and expect our team to buy in.
• Act with focus
• Get after it
• Grow without limits
• Build the team
• Obsess Over Customers
• Commit to Service
• Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you’ll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We Also Partner With The Leading Direct-to-consumer Brands In Our Markets To Grow Their Businesses Online. Our Current Portfolio Includes The Following

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• The Fit House, launched in 2021
• Garage Gym Reviews, acquired in 2021
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Morning Chalk Up, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

Apply for this job