Manager of Social Media

The Social Media Manager at NiceDay is a strategic leader, creative partner, and department builder. This role goes beyond day-to-day execution—it’s about shaping the vision, standards, and future of our social media department while empowering a growing team to do their best work.

As the go-to resource for Social Media Coordinators, you’ll provide clarity, mentorship, and direction—ensuring every account delivers thoughtful, high-quality, on-brand content that drives results. You’ll lead social strategy across clients, oversee content quality, and serve as a trusted voice in client conversations, presentations, and planning.

Equally important, this role is responsible for growth: evolving processes, introducing new tools and technologies, strengthening client relationships, and positioning NiceDay as a leader in the social media space. We’re looking for someone who thinks beyond today’s deliverables—someone who brings thought leadership, pushes creative boundaries, and helps scale a department that stays relevant, innovative, and impactful.

This is a hands-on leadership role for someone who thrives at the intersection of strategy, creativity, people management, and progress.

Note: This will start as a Contract-to-Hire (90 Days) with opportunity to transition to Full-Time. This role will begin as a 90-day contract-to-hire period to ensure strong mutual alignment before transitioning to a full-time position.

TEAM OVERSIGHT

• Serve as the go-to resource for Social Media Coordinators, ensuring each has clarity, confidence, and support
• Lead weekly social team check-ins to review upcoming content, provide strategic direction, and help resolve blockers
• Stay in the know on all client accounts—offering feedback, spotting trends, and tracking team bandwidth
• Leading/building Social Media Strategy deck with Social Media Coordinators and presenting
• Stay in the know of the latest tools and resources in the field and have team implement these new tools when applicable- EX. Sora, Chat GPT, DJI, other
• Attending client meetings
• Review and approve (or provide feedback on) all content calendars before they are submitted to clients
• Ensure all social content aligns with approved strategy, brand voice, and overall campaign/brand direction
• Leading/building Social Media Strategy decks and presenting
• Help inspire new creative ideas for content, partnerships, and platform growth
• Understanding scopes of work for all accounts

CONTENT QUALITY & BRAND CONSISTENCY

• Lead onboarding and training for all new Social Media Coordinators- introducing NiceDay’s tools, tone, processes, and expectations.
• Shadow new hires on initial account work to ensure consistency, accuracy, and creative quality.
• Provide ongoing mentorship and constructive feedback through 1:1s, performance check-ins, and growth conversations.
• Identify skill gaps and recommend professional development opportunities for the team.
• Build and maintain a strong, vetted network of freelance creators, influencers, and social talent, ensuring NiceDay always has access to the right people as team needs, client scopes, and creative demands evolve.

TRAINING + ONBOARDING + TALENT DEVELOPMENT

• Collaborate with coordinators to ensure alignment on client goals, performance metrics, and deliverables.
• Continuously refine systems and processes to improve team efficiency, communication, and output.
• Explore and integrate new technologies and platforms to enhance creative production and analytics.
• Collaborate with the Creative Director for feedback and alignment on visual direction and campaign concepts.
• Maintain consistent communication with the leadership team- sharing insights, challenges, and department progress.

PROCESS, SYSTEMS & CROSS-DEPARTMENT COLLABORATION

• Partner with the Managing Director and Creative Director to identify opportunities to expand scopes, increase client retention, and grow department revenue.
• Support business development efforts by contributing social media insights, strategies, and proposals during new business pitches.
• Serve as a thought leader internally and externally- sharing insights on social trends, platform updates, and cultural movements that impact client growth.
• Monitor account performance across the portfolio, identifying opportunities to optimize content, increase ROI, and deliver measurable results.

DEPARTMENT GROWTH, CLIENT RETENTION & REVENUE IMPACT

WHAT SUCCESS LOOKS LIKE

• The social media team feels empowered, aligned, and consistently produces high-quality, innovative and on-brand content.
• Client feedback is consistently positive, with minimal revisions and measurable performance improvements.
• The social department runs smoothly- processes are efficient, communication is clear, and output is best-in-class.
• The department grows in visibility, innovation, and revenue contribution.
• NiceDay becomes known as the leader in social media storytelling within the region.

QUALIFICATIONS

• 5–7 years of experience in social media marketing or digital content creation (agency experience preferred).
• 2+ years of experience managing teams or leading creative/ social departments.
• Strong understanding of social media strategy, content creation, analytics, and storytelling.
• Excellent leadership, communication, and client presentation skills.
• Proficiency in social tools such as Meta Business Suite, Later, Sprout Social or similar and familiarity with AI tools.
• Passion for building teams, systems, and creative cultures.

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