PR Manager, Corporate Communications

Lowe’s is committed to solving problems and fulfilling dreams for the home. As a Manager on the Brand Public Relations team, you’ll bring Lowe’s to the forefront of national and local conversations through strategic storytelling and breakthrough moments that drive headline-grabbing attention, shape perceptions and build lasting relationships with customers and communities through the power of earned media.

We are seeking a media relations powerhouse and strategic storyteller with a proven track record of securing needle-moving coverage of brand initiatives to join our team.

This is a highly visible role at the heart of our brand — perfect for a PR professional who is equal parts creative, strategic and collaborative.

What You Will Do

Own and execute areas of the overarching PR strategy across consumer news, trade and lifestyle verticals to build consistent, strategic brand presence and maximize every brand moment.
Develop and maintain strong relationships with key media contacts, journalists and content creators.
Proactively secure earned media coverage through storytelling, press releases, pitches, product sampling and creative moments that are always within Lowe’s brand standards.
Identify and drive brand-building opportunities for Marketing and Merchandising executives including awards, panels, events and earned thought leadership coverage.
Manage reactive media inquiries and craft thoughtful responses, statements and talking points.
Work with PR agency partners to track, measure and report on PR performance with a keen understanding and clear communication of the work’s impact on driving business results and brand equity.
Collaborate with the brand marketing, social media and creative teams across Lowe’s to ensure messaging alignment and to capitalize on brand moments.
Proactively spot trends, news moments and culture shifts and craft smart pitches that put Lowe’s at the center of that story.
Anticipate and manage brand reputation by assisting in proactive and reactive crisis communications, crafting thoughtful, on-brand narratives across channels to protect the company’s reputation and align with business objectives.

Required Qualifications:

Bachelor’s Degree in Strategic Communications, Public Relations, Journalism or related field
3-5 years of Public Relations experience (agency or in-house) with a proven results in PR strategy, media relations and campaign execution

Preferred Qualifications:

Master’s Degree in Strategic Communications, Public Relations, Journalism, or related field
5-7 years of Corporate Communications and/or Public Relations experience
Agency AND in-house corporate experience
Experience in retail marketing and/or operations

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

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