Director of Media Sales

Your Impact

The Director of Sales, Category Lead will play a critical role in accelerating the growth of our advertising sales team, with a focus on driving digital revenue through the management of sales across our portfolio of ad products, including, but not limited to: programmatic, display, sponsorship/social, custom content, audio, and short form video.

The Director of Sales, Category Lead is responsible for acting as a partnership leader between Lowe’s Media Network (LMN), other internal Lowe’s teams, media agencies, Demand Side Platforms (DSPs), and advertisers. The Director of Sales, Category Lead will leverage an in-depth knowledge of the digital and programmatic ecosystem along with strong organizational, analytical and project management skills to identify sales opportunities for account growth while providing exceptional client service. In this role, you will work closely with VP’s to maximize revenue for Lowe’s.

What you will do

• Focus on a designated category by driving advertising sales growth through building and leading strategic plans for cultivating partnerships and identifying and pitching new business opportunities with Lowe’s existing brand partners
• Build category and client account plans that understand client needs, identify opportunities to develop creative solutions, and leverage in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for clients that encompass both paid media and shopper marketing budgets
• Partner with the Lowe’s Merchant organization to drive overall client sales and engagement with Lowe’s, inclusive of Lowe’s Media Network along with larger Lowe’s objectives
• Craft and deliver compelling sales presentations and execute sales calls with agency planning/buying groups and clients to secure business
• Provide pipeline analysis to track sales opportunities against quarterly and annual goals
• Become a knowledgeable partner and advocate for Lowe’s Advertising solutions, both internally and within the advertising marketplace
• Own, manage, and develop relationships with clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence
• Manage accounts from pre-sale pipeline through post-sale analysis
• Educate advertisers on performance metrics, insights, and how to drive greater results
• Own relevant BU sales strategy and sales enablement workstreams

Minimum Qualifications

• Bachelor’s degree in economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent experience
• 10 Years General Marketing/Advertising Experience
• 8 Years Progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, social), and experiential marketing
• 5 Years of Leadership experience
• 3Years Experience with programmatic strategies and data sales
• 3 Years Sales team management experience, including financial tracking and team goal setting, people development, and sales operational excellence
• Proven track record of delivering sales and client service results (including revenue targets) that significantly contribute to advertiser revenue growth

About Lowe’s

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.Pay Range: $137,400.00 – $229,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe’s hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe’s salaried remote associates cannot reside in Alaska or Hawaii.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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