Social Media Manager (Organic + Paid)

The Manager of Social Media Marketing is responsible for strategizing and executing organic content across platforms while also understanding paid social media platforms including campaign management and optimization, to ensure a streamlined social media approach for LendingTree.

This role requires in-person attendance at least 3 days a week (ideally Tuesday-Thursday).

Key Responsibilities

Organic Social Media

• Develop and execute a comprehensive organic social media strategy aligned with overall marketing and business goals.
• Manage day-to-day posting, scheduling across key platforms (i.e. Facebook, Instagram, LinkedIn, TikTok, YouTube etc.).
• Collaborate with creative teams to produce engaging and helpful content that builds customer trust and authority
• Monitor trends, identify opportunities for engagement, and implement best practices to grow reach and engagement.
• Manage community interactions, respond to comments/messages, and foster authentic brand conversations.

Paid Social Media

• Assist in campaign management and optimization across lines of business, including budget changes, bid changes, and creative launches.
• Track performance metrics, analyze data and prepare reports/presentations with insights and recommendations

Cross-Functional Collaboration

• Partner with SEO, PR, and performance marketing teams (specifically SEM) to identify opportunities where organic video content could emphasize LendingTree in the marketplace.
• Work closely with analytics to measure the impact of both organic and paid efforts and adjust strategies accordingly.
• Support campaign launches, product rollouts, and company initiatives with integrated social media plans.

Qualifications:

• Bachelor’s degree
• 3-5 years of managing social media marketing (at least 2 years running paid social campaigns)
• In depth understanding of organic social strategy and how it plays a role in driving paid marketing performance
• 2 years experience in Meta Ads Manager
• Ability to adjust to and anticipate changes in the company’s strategic focus and changing market conditions
• Ability to work independently while juggling different tasks
• A team player who will effectively collaborate and communicate with multiple teams
• Strong analytical, qualitative, communication and critical thinking skills
• Bonus if you have:
• Experience working with financial services clients
• Experience working with influencers and user-generated content
• Any experience with SEO or SEM marketing
• Experience with Tableau
• Experience with JIRA

Company:

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

• We’re a publicly-traded company (TREE).
• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• We’ve built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.
• We still make funny commercials.

Culture

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

• Incentive compensation:
• Eligible for annual performance bonus
• Benefits:
• Medical, dental, and vision insurance

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

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