Content & Email Marketing Specialist

About Us:

Rabbu is revolutionizing the way buyers discover and acquire short-term rental (Airbnb) properties. Our platform connects users with top agents and lenders, streamlining the buying process. As we expand our marketing efforts in 2025, we’re seeking a dynamic individual to lead our content and email marketing initiatives.

Role Overview:

We’re looking for a proactive Content & Email Marketing Specialist eager to make a significant impact in a startup environment. This role offers the opportunity to own and execute our content strategy, manage email marketing campaigns, and drive user engagement.

Key Responsibilities:

• Content Creation & Management:
• Develop and implement a cohesive content strategy across our blog, social media, email, and website.
• Produce engaging blog posts, LinkedIn articles, and email content that resonate with our target audience.
• Collaborate with partners to generate co-branded content and leverage their expertise.
• Email Marketing:
• Design and execute email campaigns, including property recommendations, educational materials, product updates, and partner promotions.
• Develop and maintain email workflows to nurture leads and convert them into active users.
• Conduct A/B testing to optimize email performance and engagement.
• Performance Tracking & Optimization:
• Set and monitor KPIs for content and email marketing efforts.
• Analyze user behavior and campaign performance to inform strategy adjustments.
• Utilize analytics tools to measure success and identify areas for improvement.
• Collaboration & Coordination:
• Work closely with the paid ads team to ensure consistent messaging across channels.
• Coordinate with product and design teams to create content that highlights features and enhances user experience.
• Partner with sales to understand client needs and translate them into compelling content.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in content creation and email marketing, preferably within a startup or fast-paced environment.
• Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo) and content management systems.
• Strong writing and editing skills with a keen eye for detail.
• Understanding of SEO best practices and experience with analytics tools (e.g., Google Analytics).
• Ability to work independently, manage multiple projects, and meet deadlines.
• Passion for real estate or the short-term rental market is a plus.

What We Offer:

• Opportunity to make a tangible impact in a growing startup.
• Collaborative and supportive work environment.
• Competitive salary and benefits package. $60K+.
• Professional development opportunities.

Rabbu is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in transforming the Airbnb investment landscape!

How to Apply:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and samples of previous content or email campaigns to apply@rabbu.com.