Marketing Manager

We’re building something special in South End: a high-energy sports lounge that blends the love of the game with the pulse of the neighborhood. Blinders is a place where game day energy meets modern technology and culture, where big screens pair with bold design, and where every event feels like the event to be at.

The Role: We’re looking for a Marketing Manager to lead the charge on making our brand Charlotte’s go-to sports lounge and the neighborhood’s favorite hangout.

The ideal candidate is a creative generalist with 2–4 years of in-house marketing experience, ideally in food & beverage, sports, or lifestyle spaces.
You know your way around a campaign calendar, can write alluring messaging, get people to show up to a Tuesday night event like it’s the Super Bowl, and make sure we always feel fresh and relevant.

What you’ll do:

Own and execute our marketing strategy across all channels: email, social, web, events, on and off-site and beyond
Manage and execute brand storytelling through our social media content calendars, email newsletters, digital ad assets, and occasional blog/editorial content
Monitor performance across channels and report wins, insights, and opportunities for growth
Oversee and manage online presence including organic seo, paid digital ads, other
Own events development, creating weekly, smaller events and larger bi-monthly moments
Push our personality and brand forward through innovative creative campaigns that connect with both die-hard sports fans and their friends who are just along for the ride
Take initiative with creative social media content creation: pitch reel/tiktok ideas, coordinate with the staff to film, edit and post!
Drive branding through project management of necessary design assets like signage, flyers, digital assets, and branded content, march, other. Have tactical design experience? Even better!
Partner with our Sales & Events Manager to bring energy and buzz to our private events, large-scale public events, making sure everyone has an experience to remember every single time
Stay tapped into sports culture, pop culture, and South End trends and ensure our brand shows up authentically in all three
Collaborate with our awesome third party PR company to highlight the goings on which helps them secure as much press coverage as possible

You might be a fit if you:

Have 2–4 years of in-house marketing experience, ideally with a hospitality, sports, or lifestyle brand
Are ultra-creative, with a strong eye for visuals, tone, and storytelling
Know and love Charlotte’s South End scene and its demographic, and understand how to tap into what’s cool and culturally relevant
Can talk sports stats and going ons, pop culture, and neighborhood happenings with equal fluency
Are comfortable working across departments and collaborating on campaigns, events, and activations
Are a Swiss army knife marketer—organized, strategic, and hands-on with execution
Have some comfort with design tools (e.g., Canva, Adobe Suite) and content scheduling platforms