Senior Specialist, Digital Content

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths – whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This Digital Web Content Sr. Marketing Specialist job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program.

Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.

The Digital Production Team is part of the broader Marketing organization and is seeking a Project Manager to join our team. In this role, you will support the delivery of digital initiatives across our public-facing websites.

The position is responsible for managing and trafficking digital deliverables, collaborating with multiple internal teams, mitigating risk, and ensuring compliance with FINRA guidelines. This is an exciting opportunity to work cross-functionally within a dynamic digital environment. The role requires close engagement with a diverse set of partners, including Operations, Technology, Digital, and Strategy teams. This is a fast-paced, high-volume position that supports daily updates to our websites.

Responsibilities:

• Understand the needs of business partners to develop and implement programs and projects
• Work cooperatively with multiple partners within the organization, including Digital Marketing, Field Marketing, Editorial, Product Marketing and Compliance.
• Detail oriented for QA purposes
• Ability to work in a fast-paced environment with rapid response to timely market fluctuations and news
• Ability to work independently; ability to ‘figure things out’ when answers are not readily available.
• Highly detailed and analytical, with an understanding of digital & financial services businesses
• Strong emphasis on risk management and compliance
• Technical understanding of HTML and building web and media content.
• Intermediate Photoshop skills.
• Advanced Adobe Acrobat skills.
• Experience working with marketing departments of large organizations and understanding their workflow.
• Exposure to marketing compliance and auditing.
• The individual should be a self-motivator, well organized and possess a positive attitude.
• Digital Marketing
• Marketing works with Digital Marketing through the integration of online resources and digital components designed to educate and communicate to MLWM Financial Advisors and clients.
• Updates to our public, client and internal websites Business & Segments
• Partner with various business lines and segments for a cohesive message and streamlined process.

Required Qualifications:

• 2+ years equivalent team experience
• Attention to detail and process
• Strong knowledge of HTML/CSS and graphics design a plus
• Ability to work with business partners and technology personnel
• Manage priorities in a deadline-driven environment
• Strong communicator across various lines of business and levels of leadership
• Proficient with Microsoft Office, Excel, Adobe Acrobat proficient with analytics a plus.

Desired Qualifications:

• Intermediate Photoshop skills.
• Advanced Adobe Acrobat skills.
• Experience working with marketing departments of large organizations and understanding their workflow.
• Exposure to marketing compliance and auditing.

Skills:

• Adaptability
• Collaboration
• Problem Solving
• Process Management
• Product Marketing and Branding
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Pay Range:

$71,600.00 – $119,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible.

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve

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