Digital Account Manager

Company Overview

Ascent Strategic Communications (Ascent) is a principal-led public relations and strategic communications firm dedicated to helping clients tell their stories and achieve business goals.

Based in Charlotte, NC, and operating remotely across North America, Ascent works with clients in healthcare, technology, real estate, retail, and more.

Position Overview

The Digital Account Manager is a mid-level role responsible for leading the execution and management of digital marketing and integrated communication campaigns for Ascent’s clients.

With 3-5 years of experience, the Digital Account Manager will oversee projects, provide strategic recommendations, and ensure successful outcomes while collaborating with cross-functional teams. This role emphasizes emerging leadership skills, client relationship management, and advanced campaign execution.

Key Responsibilities

• Campaign Leadership & Execution
  • Digital Strategy: Co-develop and oversee the implementation of digital marketing strategies, including SEO optimization, email campaigns, social media management, and website updates.
  • Content Development: Create and edit high-quality content for digital platforms such as websites, email newsletters, and social media, aligning with client goals and SEO best practices.
  • Creative Oversight: Collaborate with graphic design and creative teams to produce compelling assets, providing direction and feedback to ensure alignment with client objectives.
• Client Management & Communication
  • Client Liaison: Serve as the primary point of contact for clients, managing expectations, presenting strategies, and addressing feedback.
  • Project Oversight: Ensure all deliverables are on time, within scope, and meet quality standards while proactively managing potential roadblocks.
  • Reporting: Provide detailed performance reports and actionable insights, aligning campaign outcomes with client goals.
• Team Leadership & Collaboration
  • Mentorship: Support and mentor junior team members, offering guidance on best practices and professional development.
  • Cross-Functional Collaboration: Coordinate with internal and external stakeholders, including vendors and creative teams, to ensure cohesive campaign execution.
  • Process Improvement: Identify and implement workflow enhancements to improve efficiency and deliver optimal results.
• Research & Innovation
  • Trend Analysis: Stay current on industry trends, digital marketing innovations, and emerging tools to inform and elevate client campaigns.
  • Strategic Input: Contribute to the development of proposals and recommendations for potential and existing clients.

Expectations & Skills

• Experience: 3-5 years in digital marketing or related fields, with proven experience managing campaigns across multiple channels.
• Technical Expertise: Proficient in SEO, Google Analytics, email marketing platforms, and social media management tools; familiarity with WordPress, SEMrush, and Adobe Creative Suite is a plus.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
• Communication: Excellent verbal and written communication skills, with the ability to present ideas and results clearly to clients and teams.
• Leadership: A proactive, problem-solving mindset with the ability to lead and inspire teams.

Success Measures

• Client Satisfaction: Builds and maintains strong client relationships, consistently exceeding expectations.
• Campaign Outcomes: Delivers high-performing campaigns that align with and surpass client objectives.
• Team Development: Demonstrates leadership by mentoring team members and fostering a collaborative work environment.
• Strategic Growth: Contributes to the evolution of Ascent’s digital services through innovative ideas and improved processes.

Location: Remote, with occasional travel for client or team meetings as needed.

Pay & Benefits: This position includes a salary range of $55,000 – $70,000, depending on experience.

• Additional benefits include health and dental insurance, including two low-deductible plans with an option for one with 100% of the employee’s premium covered.
• Other benefits include Short-Term Disability Insurance, 401k contributions, Flexible Saving Accounts, Wellness Stipend, and a generous paid time off policy.

Application Instructions: Please send a resume and a representation of your work (i.e. online portfolio or PDF including past campaigns, reports, writing samples) to careers@ascentcomms.com