Manager, Social Media Growth Optimization 

Ally Financial only succeeds when its people do – and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people – with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager.

Your hiring manager will discuss this role’s specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Manager, Social Media Growth Optimization is responsible for driving growth and innovation across Ally’s organic social channels. In this role, the social media manager will shape and execute Ally’s organic social media strategies, focusing on audience growth and increasing brand awareness in the financial industry. This role reports to the Director of Consumer Engagement while collaborating closely with external agencies, internal sponsorship and partnership teams, creative services, PR, and others to cement Ally’s position as a leader in the space.

Ally work location is Charlotte NC – in office role with hybrid schedule 

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Drive the ideation and execution of brand awareness strategies for Ally’s organic social channels to boost brand visibility and category awareness with new and existing audiences
• Implement a clear content and amplification strategy for brand partners on organic channels, cross-collaborating to build organic social extensions that amplify efforts across other mediums
• Ensure consistent strategies and content execution across Ally’s social media channels, working closely with internal and external social partners to ensure the voice, tone and messaging is on-brand across all content streams
• Partner with external agency resources to identify and execute on relevant social media trends or cultural moments that translate into unique and ownable concepts for the brand
• Lead social listening efforts to stay informed about industry conversations and emerging trends that with inform actionable recommendations to the evolving growth strategies
• Establish KPIs and performance metrics, followed by continuous monitoring and advancement of those metrics, reporting to leadership on regular basis
• Manage internal stakeholder relationships to provide advertising and social media expertise and education
• Keep up with new and emerging industry and consumer trends to identify opportunities and potential partners, tools, new platforms and best practices
• Ensure all content is routed through appropriate approval systems for publishing

The Skills You Bring

• 5+ years of professional marketing social media experience required
• 2-3 years of experience in social marketing, brand building or multi-channel campaigns preferred.
• Bachelor’s Degree preferred.
• Prior digital/social agency experience.
• Knowledge of auto or financial services business a plus.
• Strong oral and written communication skills.
• Ability to build effective working relationships with colleagues inside and outside the organization.
• Self-motivated and able to prioritize and multi-task.
• Works well under pressure and is able to meet tight deadlines.
• Ability to manage tactical projects.
• Attention to detail.

How We’ll Have Your Back

Ally’s compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date) 
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on “Doing it Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $90,000 – $125,000 USD

An individual’s position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. 

• Incentive Compensation: This position is eligible to participate in our annual incentive plan.

Apply for this job