Go-to-Market Product Associate

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths – whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

The success of Bank of America and Global Payments Solutions depends on continually enhancing, scaling, and differentiating the digital client experience. As CashPro continues to evolve, we are seeking a Go-to-Market Product Associate who will serve as a strategic connector across product, sales, service, marketing, and strategy teams. This individual will help shape and execute CashPro’s go-to-market agenda through data-driven insights, strategic communications, operational excellence, and AI-enabled automation. The role is ideal for someone who thrives at the intersection of business strategy, storytelling, analytics, and execution.

The Go-to-Market Product Associate will play a pivotal role in advancing CashPro’s growth strategy through data-informed initiatives that span internal and external audiences. As a key partner across product, sales, service, marketing, and strategy teams, the individual will lead cross-functional efforts that drive awareness, engagement, adoption, and revenue growth across CashPro’s expanding suite of solutions.

Responsibilities include developing go-to-market plans for product launches and strategic business priorities, executing release readiness and communication strategies, and creating targeted sales enablement and client education materials that translate complex product capabilities into compelling value propositions. The role will leverage client feedback, market intelligence, adoption trends, performance metrics, and AI capabilities to develop insights, test hypotheses, and inform business decisions. Through analytics, dashboard insights, data storytelling, and executive-level communications, this individual will help shape engagement strategies, influence priorities, and measure business impact.

As CashPro continues to grow, this role will be instrumental in shaping go-to-market strategy, driving cross-functional alignment, and ensuring successful implementation of key initiatives. The successful candidate will combine strong business acumen, analytical and technical capabilities, communication expertise, and a passion for innovation to help position CashPro as the premier digital platform for business clients while delivering measurable growth, engagement, and client value.

Required Skills:

Inclusive and Inspiring: Seeking motivated team players who value collaboration, celebrating shared success and who actively seek and appreciate diverse thoughts and backgrounds

Authentic and Passionate: Seeking highly engaged teammates who are enthusiastic about the work we are doing for our clients and in our communities

Confident and Agile: Seeking strong communicators who value giving and receiving feedback, easily build relationships, and who are quick thinking, flexible, and always learning and sharing knowledge

• 3+ years of experience in product management, product marketing, go-to-market strategy, strategy, communications, or a related field.
• Demonstrates a future-forward mindset, embraces innovation, challenges the status quo, and continuously seeks opportunities to improve outcomes.
• Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into actionable go-to-market plans and execute delivery.
• Excellent written, verbal, and presentation skills, with the ability to create compelling executive, client-facing, and sales enablement content.
• Proven ability to synthesize complex business and technical information from multiple stakeholders into clear, concise, and impactful communications.
• Strong storytelling capabilities, including the ability to communicate insights, product value propositions, and strategic priorities to a variety of audiences.
• Ability to analyze and interpret data, market intelligence, and client feedback to identify trends, generate insights, and inform decision-making.
• Demonstrated ability to partner effectively across cross-functional teams and build strong relationships across product, sales, service, marketing, and strategy organizations.
• Interest in and ability to leverage AI tools and automation to improve productivity, uncover insights, and enhance business processes.
• Undergraduate degree required. Minimum: BS or BA degree

Desired Skills:

• Knowledge of treasury management, payments, liquidity solutions, and digital banking platforms.
• Experience supporting go-to-market strategies, product launches, client adoption, or sales enablement initiatives.
• Experience leveraging AI tools to synthesize complex information, streamline content creation, automate manual processes, or generate data-driven insights.
• Familiarity with Tableau, Power BI, SQL, Alteryx, or similar analytics and visualization tools.
• Bank of America or other financial services experience, particularly within transaction banking, payments, or digital channels.
• Experience working in Agile environments and partnering with product development teams.

Skills:

• Product Design and Development
• Product Management
• Project Management
• Risk Management
• Written Communications
• Attention to Detail
• Decision Making
• Oral Communications
• Presentation Skills
• Problem Solving
• Business Acumen
• Business Analytics
• Business Case Analysis
• Business Development
• Networking

Pay range:

$85,500.00 – $114,100.00 annualized salary, offers to be determined based on experience, education and skill set.

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits:

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve

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