Social Media Manager

About Gleezy

Gleezy makes premium smoked brisket hot dogs, built for both food service operators looking to offer a craveable, differentiated product to their guests and retail channels bringing high-end flavor straight to everyday consumers.

We’re growing fast across golf, hospitality, gaming, entertainment, convenience, and grocery shelves, and we’re looking for a Social Media Specialist to bring our brand to life, build an engaged online community, and drive brand awareness across B2B and consumer digital channels.

Role Overview

The Social Media Specialist will own and execute Gleezy’s organic social media and content strategy across all primary platforms (Instagram, TikTok, LinkedIn, Facebook, and X/Twitter).

This person will be responsible for ideating and/or creating high-energy, mouth-watering social-focused content, communicating the social strategy with Gleezy’s creative team as executional needs arise, managing day-to-day channel operations, engaging directly with our community and partners (e.g. sponsorships and creators), and amplifying Gleezy’s presence across life’s best moments (e.g. golf, other sports, hospitality, entertainment, retail, and food service channels).

Success in this role means building a vibrant, loyal digital community, driving measurable engagement and follower growth, and ensuring Gleezy is recognized as a standout, premium brand in the food and beverage industry.

This position is an office/event-based position in Charlotte, NC.

Key ResponsibilitiesContent Creation & Strategy (65%)

• Ideate, execute (film/edit), and publish engaging short-form video and static content highlighting Gleezy’s premium product, engaging brand, and partner/creator features.
• Maintain a dynamic editorial and content calendar (monthly as well as quarterly) aligned with product launches, national account milestones, retail growth, events, and seasonal campaigns.
• Plan and execute on-site content capture at key trade shows, partner events, golf tournaments, and account activations.
• Write compelling, on-brand copy for social posts, video scripts, and digital promotions.

Community Management & Audience Engagement (25%)

• Actively monitor and manage all social channels, responding promptly and authentically to comments, direct messages, and brand mentions.
• Engage with partner brands, national accounts, creators, and influencers across the category (e.g. hot dogs, smoked meats, sauces, etc.), golf, hospitality, and culinary spaces to drive cross-promotion.
• Identify, outreach to, and build relationships with food micro-influencers, golf content creators, and brand advocates.
• Proactively monitor social trends, audio, and industry news to keep Gleezy’s content timely and relevant.

Analytics, Reporting & Growth (5%)

• Track, analyze, and report on channel performance metrics (reach, impressions, engagement rates, follower growth, website click-throughs) on a weekly and monthly cadence.
• Utilize social insights and performance data to optimize content strategy, posting times, and creative formats.
• Conduct competitor and industry benchmarking to identify new content opportunities and emerging platform features.

Cross-Functional & Event Support (5%)

• Collaborate closely with the marketing and sales team to highlight key national accounts, regional partners, and distributor events on social media.
• Partner with internal leadership to align social media messaging with broader commercial goals and brand positioning.
• Provide digital and creative assets to support sales collateral, email campaigns, and event marketing initiatives.

Expectations

• Consistent, daily posting schedule across core channels according to the approved content calendar.
• Real-time community management and active engagement during business hours and key events.
• Frequent travel for content capture at key account launches, trade shows, and brand events.
• Proactive trend adoption — identifying viral formats and audio relevant to Gleezy’s audience quickly.
• Consistent, high-quality representation of the Gleezy brand tone (approachable, high-energy, premium, and craveable).
• Monthly growth target reviews measuring follower acquisition, engagement rate, and reach lift.

Success Looks Like

• Steady month-over-month growth in engagement rate, impressions, and follower count across core platforms.
• Consistent execution of an organized content calendar with high-quality visual assets.
• Strategic cross-promotions with key account partners and influencers that drive brand affinity.
• Timely, data-backed monthly reporting that demonstrates clear digital ROI and continuous strategy optimization.

Pay Range

$40,000.00 – $65,000.00 per year

Thank you for your consideration!

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