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Senior Vice President, Brand & Digital

ymca_of_charlotte jobs
YMCA of Greater Charlotte
Charlotte, NC
210 views
41 days ago

The Senior Vice President, Brand & Digital, will be responsible for shaping and executing the YMCA’s brand and digital strategy, overseeing digital initiatives, and managing data resources.

The SVP will manage the repositioning of the Y brand, increase the value of the brand, and build a unified culture around the brand as well as lead efforts to improve member engagement and loyalty, streamline communication processes, and ensure messaging effectively represents the YMCA’s values and impact.

Culture Statement

The culture of the Y is rooted in our Christian mission and core values. We strive every day to collectively embody our purpose of serving as a catalyst to transform lives and communities through programs that build healthy spirit, mind and body for all. We are respectful – we treat each other and those we serve as we hope to be treated ourselves. We are caring – we show a sincere concern for others and their well-being. We are honest – we are truthful in what we say and what we do, and we do not make promises we do not intend to keep. We are responsible – we are good stewards of our resources, strive for excellence and our actions are accountable to those we serve. We are innovative – we harness creativity, are solution minded and forward thinking. We lead with faith.

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Preferred Qualifications

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