Franchise Marketing Manager

2ULaundry and LaundroLab are on a mission to create time for the world to focus on the things that matter most – and that probably isn’t laundry! We’re a rapidly growing startup that is rewriting the rules around this time-consuming task by building two complementary brands. With our convenient pick-up and drop-off service and modern, inviting laundromats, we provide people with an effortless and convenient solution to laundry and dry cleaning to give them back time because as we all know, time is valuable.

The Franchise Marketing Manager Role:

We are looking for a Franchise Marketing Manager who will be equally as excited about the people behind the accounts (our LaundroLab franchisees) as they are about supporting the execution of digital and local marketing strategies. They are customer-focused and are not afraid to answer questions and hold our franchisees accountable. They strive to be the best they can be and aim to provide a 5-star marketing support experience to our franchisees.

The Franchise Marketing Manager will be responsible for project managing each franchisee’s progress in executing against their marketing playbooks and ensuring they are meeting their revenue goals. They will work with each franchisee’s account to make any necessary changes based on individual stores and unique market demands.

This role directly reports to our Senior Marketing Manager.

What are the key responsibilities of the FranchiseMarketing Manager?

• Consult with Store Owners to support their local marketing efforts from grand opening through the lifecycle of store ownership
• Play critical support role in ensuring our franchisees are delivering on KPIs
• Work cross-functionally with new store opening and operations teams and vendor partners uphold brand standards and
• Roll out new marketing programs/initiatives and tools to franchise partners
• Hold Store Owners accountable to a structured marketing strategy, plan & timeline, communicating areas for improvement where necessary
• Conduct recurring cadence calls and guide all marketing activities for 20+ LaundroLab Store Owners
• Develop relationships with franchisees, engaging with them as key point of contact contact and liaison between the internal team and franchisees
• Create and distribute marketing reports for Store Owner stores, both internally and externally, to share data driven recommendations
• Provide Store Owners a 5-star experience through timely communication, detailed responses, and collaborative problem-solving
• Support and communicate on National Marketing Campaigns to local Store Owners
• Lead the creative execution with agencies and coordination of vendors for the development of marketing collateral materials
• Online and offline marketing portfolio management
• Assist on other projects as needed

Who is the ideal Franchise Marketing Manager?

• Excellent communicatior: Lead one-on-one franchisee meetings and present in front of current & prospective store owners
• Self-sufficient: Ability to take direction & strategy and execute ruthlessly
• Detail-oriented: Can manage many franchisee accounts at the same time with extreme precision
• Consistent & collaborative: Working constructively with store owners in addressing any questions they have promptl
• Indirect leader: Strong interpersonal skills with the ability to influence and drive franchisee performance
• Decisive: Strong decision making skills and follow through
• Project Manager: Manage tasks, communications, and updates across multiple owner groups without letting the balls drop

What are the requirements of the Franchise Marketing Manager?

• Franchise experience or similar experience required
• 2+ years of Marketing Management or Project Management experience required
• Degree or equivalent experience in Marketing or Advertising preferred

What are the perks of being a Marketing Manager?

• Salary range: $70,000 – $80,000, dependent on experience
• Benefits package that includes medical, dental, and vision insurance, a 401k, and an Employee Assistance Program
• Unlimited PTO policy that our employees actually use!
• Working with a supportive, driven team working to build our startup into a nationally recognized brand
• Connecting with smart, successful people at the top of their fields who understand the value of diversifying their portfolios and believe in what we’re doing
• Resources to help you grow and develop your career
• Highly flexible hybrid. If you live in the Charlotte market, you may be required to come into the office on occasion for franchisee presentations. If you do not live in the Charlotte market, this would be a remote role.
• Free laundry if you live in one of our markets!

Candidates must live in one of the following states to be considered: Arizona, Florida, Georgia, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Texas, or Virginia.

2ULaundry, and LaundroLab are equal opportunity employers. We value diversity and strive to create an inclusive environment representative of a variety of backgrounds and experiences. Employment is decided solely on the basis of qualifications, merit, and business need.

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