VP, Marketing & Communications

OUR MISSION | REMARKABLE IMPACT

Foundation For The Carolinas is the community foundation serving a 13-county region, helping people, companies and nonprofits amplify the impact of their charitable giving, and leading unique civic initiatives to create community change.

The Foundation is located on the Belk Place Civic Campus, a community convening space that includes the Carolina Theatre – a premiere venue and welcoming space that captivates, connects and creates courageous conversations.

HOW YOU’LL ADVANCE OUR MISSION | POSITION OVERVIEW

The Vice President, Marketing and Communications is a strategic role responsible for all communications, public relations and marketing activities for the theatre – driving attendance, usage and community support, and maintaining positive perceptions of the theatre. The role also ensures strong integration between the theatre and the Foundation’s civic leadership events, communications and other activities, and provides strategy and support for all civic programming.

This role requires strong leadership and self-motivation, as well as the ability to both strategize and implement effective marketing and communications strategies. A key competency is the ability to effectively carry through the Carolina Theatre’s unique brand and voice across channels, while also aligning to the Foundation For The Carolinas (FFTC) brand. This role shows attention to detail and stays up-to-date on news and events in the local community and entertainment industry.

YOUR UNIQUE IMPACT | ROLES & RESPONSIBILITIES

Establishes annual marketing and communications plan and strategy, creating and achieving measurable KPIs that advance the goals of the Carolina Theatre
Creates and executes strategy to strengthen alignment between Carolina Theatre programming and the Foundation’s goals and civic programming, ensuring a holistic view of all events and programming.
Ensures appropriate branding of the Carolina Theatre, Belk Place civic campus, and related entities, and ensures alignment to Foundation For The Carolinas’ brand.
Provides strategic communications oversight and support for FFTC’s civic programming
Oversees Carolina Theatre website content management, social media management, email campaigns, graphic design, media management, and public relations management
Oversees and participates in the implementation of all printed and digital communication and marketing materials with FFTC coordination
Works to create a theatre marketing style guide, calendar and standard template for announcements and marketing
Oversees all theatre social media campaigns, establishes and maintains relationships with local and national influencers, and identifies opportunities to partner with other social media voices, channels and brands
Oversees and executes all theatre media efforts – writes and distributes news releases; proactively pitches media; responds promptly to media requests and works closely with media to identify appropriate spokespersons; and coordinates interviews and media events
Collecting and analyzing marketing data to inform strategies and tactics
Works closely with Carolina Theatre leadership to proactively address artistic and public concerns that affect the Theatre’s public image and/or are voice on public platforms and resolve problems
Works in partnership with FFTC Communications staff to promote the full range of venue offerings at the Balk place Civic Campus
Manages one direct report
Manages history display portal, ensuring content is up-to-date
Ability to work flexible hours, including nights, weekends and holidays

Requirements

WHAT YOU’LL NEED FOR SUCCESS | QUALIFICATIONS

7-10 years marketing and public relations experience, preferably within the theatre industry
Bachelor’s degree preferred in Journalism, Communications, Marketing or related field
Strong sense of project management, leadership and organizational skills
Ability to create strategic plans as well as to implement tactics
Ability to delegate tasks and responsibilities as appropriate
Comfortable learning new technology applications
Superior written and verbal communication skills
Proven experience in creating and executing marketing and communications campaigns that result in measurable success
Experience with design programs, such as Adobe Creative Suite, preferred
Experience with website content management systems, such as WordPress, and social media management systems, such as Hootsuite
Experience with growing social media channels, working with influencers, implementing social media strategy and content creation
Experience writing and pitching news releases and working with the media
Responsive, service-oriented workstyle. Strong sense of urgency and ability to address “real time” issues
Ability to multi-task, work under pressure and maintain deadlines
Strong communication skills with clients, employees, management and contractors