Social Media & Digital Coordinator

Paper Skyscraper is looking for a creative, data-minded Social Media & E-Commerce Coordinator to join our team.

This role is a hybrid of digital marketing and retail strategy—perfect for someone who knows how to stop the scroll and drive the sale, whether online or in-store.

For over 30 years, we have been Charlotte’s go-to gift store for unique gifts, books, and more. We need someone who can translate that in-store magic into a digital experience that drives foot traffic to our Dilworth, Uptown, and Davidson locations while aggressively growing our e-commerce performance.

You will be the voice of the brand online, ensuring that our community feels just as inspired scrolling our feed as they do walking through our doors.

What You’ll Do

Social Media & Content Creation

Create, film, and edit engaging short-form video (Reels/TikTok) and static content that showcases our unique mix of books, gifts, and home goods.Tik Tok Live stream experience is also a plus!
Drive Foot Traffic: Develop content strategies specifically designed to get locals off their phones and into the store (e.g., new arrival drops, event promotion, exclusive in-store finds).
Trend-Spotting: Stay ahead of audio trends, memes, and local Charlotte buzz—adapting them to fit the Paper Skyscraper aesthetic (smart, quirky, and design-forward).
Community Management: Actively engage with our followers, answer DMs, and repost UGC to foster a sense of community.

E-Commerce & Performance

Manage the Website: Oversee product uploads, write compelling copy, and merchandise the homepage to mirror the “treasure hunt” experience of our physical store.
Drive Online Sales: Execute email and SMS marketing campaigns and social content with a focus on conversion (CTR, Add-to-Cart, Revenue).
Analyze & Optimize: Track weekly performance metrics for both social engagement and website sales. Use this data to pivot strategies and double down on what works.
Omnichannel Strategy: Bridge the gap between digital and physical—creating campaigns that incentivize online browsers to become in-store shoppers (and vice versa).
Community Engagement: We are a part of the communities we work and live in. Plan in-store events, pop-ups and sponsorships that align with our values. Collaborate with community partners in Charlotte and Davidson.

Who You Are

Performance-Driven: You aren’t just looking for “likes”—you are looking for conversion. You are a sales-person with a marketer’s mind.
A Charlotte Local: You know the Dilworth vibe, you know the Uptown lunch rush, and the charm of Davidson and Lake Norman, you understand what makes our city thrive.
Organized & Agile: You can switch from shooting a reel of new products to analyzing Shopify data without missing a beat.
Obsessed with the Details: You catch typos, you know the difference between a “good” and “great” crop, and you care about the customer experience.

Requirements

1–3 years of experience in social media management and e-commerce in a retail environment.
Experience with using analytics from Shopify to influence your strategy.
Proven track record of creating content that drove measurable results (sales, traffic, or growth). You know your KPIs and how to know when your campaigns are succeeding.
Strong video editing skills (CapCut, Premiere, or in-app editors).
SMS and email marketing tools (Klaviyo is a plus!)
Available to work full-time, in-office at our Dilworth location with some travel to the other locations (uptown and Davidson)

Pay: $45,000.00 – $50,000.00 per year. Incentive based bonuses for good performance.

Benefits: