Director of Marketing

About Viking M&A

Viking Mergers & Acquisitions is one of the country’s most respected lower middle market M&A advisory firms, with 17 offices and nearly 1,000 successful business sales completed since 1996. We help entrepreneurs exit their businesses with confidence, professionalism, and peace of mind.

Viking is a fast-growing company with a high-performance culture, and this role offers the opportunity to grow in responsibility and scope as the organization continues to scale.

Position Overview

We are seeking a highly organized, self-motivated Director of Marketing to take ownership of Viking’s marketing operations and execution. This individual will serve as the central hub for all marketing activity across our headquarters and 17 regional offices. You will be responsible for managing vendors, coordinating with internal stakeholders, overseeing project management tools and SOPs, and leading in-house content and social efforts.

This is a hands-on role best suited for someone who thrives on structure, execution, and collaboration—with strong attention to detail and an ability to work closely with business owners and executives.

The Director of Marketing will be the day-to-day driver of our marketing engine, working under the guidance of the fractional VP of Marketing and in collaboration with the company President and senior partners. The Director position has significant growth potential, as Viking is actively expanding.

Key Responsibilities

• Own and manage all marketing workflows, SOPs, and task management via our project management platform
• Serve as the primary liaison between our internal stakeholders (Managing Partners and office leaders) and our external vendors (SEO/PPC agency, videographer, cold outreach agency, copywriter, graphic designer)
• Lead and execute a company-wide content creation and social media strategy in-house, producing and publishing thought leadership, video content, and brand-building assets
• Administer and maintain a centralized library of marketing templates and materials (PowerPoint decks, one-pagers, emails, PDFs) used across offices
• Support and help administer national lead generation programs (SEO, PPC, cold email, warm email remarketing)
• Equip and guide local offices in executing branding and networking initiatives (e.g., lunch-and-learns, speaking engagements, professional referral relationships)
• Lead weekly marketing team check-ins and monthly update meetings with regional office partners
• Build and maintain reporting dashboards to track lead generation and marketing performance
• Write and edit marketing copy for digital, print, and internal collateral
• Manipulate visual templates and coordinate new asset creation with our graphic designer as needed
• Identify and resolve process bottlenecks to improve efficiency and adoption across the firm

What Success Looks Like in the First Year

• SOPs and project management tools are fully implemented and used consistently
• Regional partners rely on and contribute to a growing library of marketing tools and templates
• A steady cadence of high-quality video and written content is being published on social media (esp. LinkedIn) and our blog
• Marketing vendors are aligned, on time, and delivering measurable results
• Clear, actionable reports on lead generation and campaign performance are shared monthly
• Regional offices feel supported and see marketing as a driver of growth and professionalism

Qualifications & Skills

• 7+ years of marketing project management or operations experience
• Strong business acumen and experience working with executives or business owners
• Excellent verbal and written communication skills—confident in group settings and able to listen and respond thoughtfully to stakeholders
• Strong proficiency in Microsoft Excel (pivot tables, formulas, filtering, etc.)
• Experience using project management platforms (e.g., ClickUp, Asana, Trello) to manage cross-functional workflows
• Excellent writing and editing skills for B2B marketing content
• Ability to work within and adapt visual/design templates (PowerPoint, Canva, etc.)
• Detail-oriented, highly organized, and proactive
• Experience coordinating with creative vendors and managing multiple deliverables
• Experience in B2B or professional services industries preferred (especially M&A, finance, consulting)

Compensation & Benefits

• Salary Range: $90,000 – $120,000 depending on experience
• Status: Full-time, W2 employee
• Location: Ballantyne (Charlotte, NC) – minimum 4 days/week in-office, with up to 1 remote day per week as a flexible benefit

Benefits:

• Fully-covered health insurance
• SIMPLE IRA retirement plan with 3% company match
• Paid holidays (9)
• Vacation/PTO and paid sick leave

If you’re a highly organized marketer who enjoys building structure, managing projects, and making a real impact inside a growing organization, we’d love to hear from you.

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