The Director of Content Strategy & Execution is responsible for the design and execution of a content strategy across public relations channels. S/He will define content strategy, serve as managing editor across all content initiatives, and manage a team of content developers across communications channels to drive positive brand awareness, engagement, and assist marketing with lead generation. The ideal candidate is a passionate storyteller with significant experience working cross-functionally to develop content across multiple platforms and formats. The Director of Content Strategy & Execution works collaboratively with the Director of Public Relations to align strategies and tactics in support of business objectives.
Come join a remarkable team where quality care meets quality service, in every dimension, every time.
This role will be a hybrid role (90% remote, 10% office)
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At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities.
Qualifications
- Education: 4 Year / Bachelors Degree, required. Bachelor’s degree with a concentration in communications, journalism, public relations or marketing preferred.
- Experience: Minimum of 10 years of experience as a leader in multichannel content creation, social media, public relations, marketing, or related fields, required.
Additional Skills (required):
- Demonstrated business acumen; able to articulate the mission, vision, and values of the organization.
- Ability to deeply understand the corporate positioning, consumer needs and the Novant Health communications channels to translate information into consumable content and compelling stories for a variety of audiences across a variety of channels.
- Excellent organizational skills: proven capability to manage everything from strategy to the small details needed to execute the programs.
- Experience creating compelling messages for different target demographics.
- Ability to build and closely manage a diverse team of content development specialists that can operate successfully across departments and functions.
- Ability to act cross-functionally across public relations, internal communications, and marketing to maximize content across audiences and channels.
- A willingness to embrace change and to adapt strategies on the fly.
Responsibilities
- It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.Our team members are part of an environment that fosters team work, team member engagement and community involvement.
- The successful team member has a commitment to leveraging diversity and inclusion in support of quality care.
- All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of “First Do No Harm”.
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