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By Ted Williams |
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Hello Thursday. After Mama Ricotta's pizza the other night, I turned to my wife and said, "Lindsey, I just want to let you know that I'm a Linkedin influencer." Her response, "You are such a dork."
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My LinkedIn posts regularly receive 10,000 to 50,000 views, nbd.
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For example, my Gleezy hot dog post has 121,862 views. "I had to open the fundraising round back up," founder Bryce Rech told me. He's received over 75 DMs and his profile views are up 5,250%.
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The algorithm may love me more than my wife. Next time she asks me to do the dishes, I’ll tell her, "I'd love to, but big time Linkedin influencers don't get their hands dirty." Anyways.
đź’ĽÂ Hot Job:Â Chief Financial Officer at Carmel Country Club. Part of their leadership team. Hiring manager is GM Aaron Dawson. Carmel has 1,468 members ($120K initiation fee) and 356 employees.
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đź‘©Â Shout-out: Meggie Williams, founder of Skiptown, for opening her 3rd location in Denver, CO. Don't forget, she raised $27M just 2 years ago.
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MARKETS: YEAR-TO-DATE
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S&P 500 |
5,917 |
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Nasdaq |
18,966 |
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THE LEAD
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Andrea Fox hits 123K Instagram followers while building "six figure" consulting business
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Andrea Fox, voted “Best Creator” in Charlotte
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As legacy media grapples with their declining influence, creators now dictate culture.
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Trending: Lately, I've been particularly impressed with Andrea Fox. "It started as a way to get me out of the house in a new city where I didn’t know anyone," Andrea told me.
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Andrea moved here from Austin, TX in 2022. In just 2 years, she's amassed 123K Instagram followers.
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"I recommend creators consider all avenues for revenue," says Andrea who makes six figures. Her revenue mix — 70% coaching/education, 20% social media management, and just 10% collabs/brand deals.
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Power shift: I also love the story of Jensen Savanah, who went from Red Ventures call center employee to operating a N.C. media empire with 421K TikTok followers and 313K Instagram followers.
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At age 29, Jensen is in my top 5 most powerful media leaders in North Carolina.
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Assuming a rate of $1K/100K followers, that’s $7K per paid post. Do just 1 paid post per week and you’re making $364K per year.
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Vibe check: Cheers to all the Charlotte creators out there! It's not an easy path and people are so damn weird about creators making money.
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I hope our city embraces creators for who they are — badass entrepreneurs.
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PRESENTED BY NAMEHERO
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NameHero hooking Tiny Money readers up with $1 Black Friday deal
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Start your side hustle, blog or new business for just $1 (domain included). Get setup with WordPress and your .com, .org, or .net in just a few clicks.
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Shout out:Â John Kirkpatrick, Wake Forest and Red Ventures alum, who's the NameHero COO.
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BULLISH
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Designer Adam Howell will sell over $250,000 of sobriety coins this year
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Adam Howell, who just hit 20,000 coins sold
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Adam Howell was looking for a well designed sobriety coin, but couldn't find one — so in 2020 he designed an initial run of 8 coins and put them on Amazon.
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Fast forward: This year, The Achieve Mint will pass $250K in revenue with nearly zero marketing.
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Funding: "I invested $20K for the first large batch. My grandfather collected coins and gave them to me as gifts, so there's always been something about them for me.”
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Best seller: The One Year Sober coin which sells for $22.99.
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What's next: "Bulk custom coin orders, plus tokens, keychains, medals (ex, marathon finish with your time), ornaments, and more. All easily customized on the website with free proofing, fast turnarounds, and free shipping. At scale."
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MONEY TALKS
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35 year old construction manager making $91,000 shares Chick-fil-A milkshake hack
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131 Main, this guy’s favorite restaurant (recommends the smoked salmon app)
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Money Talks is a weekly series showcasing how real people in Charlotte approach money. Participate.
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Charlotte money hack: "Buy the Great Value brand of cookies and cream ice cream at Wal-Mart — it tastes exactly like Chick-fil-A’s cookies and cream milkshake! It's 4-5 milkshake servings."
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On your mind: "Whether or not to have a second kid. We wrestle with this every day. It's frustrating and annoying and exhausting. We don't know if we could afford two kids and still live comfortably."
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Budgeting: "My wife keeps our household budget and logs transactions each day on the YNAB app (You Need a Budget)."
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Worst money decision: "Messing with individual stocks. The mistakes cost me less than $5K, but taught me that I don't have the time."
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Retirement: "I'd like to quit my job at 50-55 and become a teacher, soccer coach, or university professor."
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What's 'rich' in Charlotte: "Eating out once or twice a week where the check is more than $100 for two and not caring."
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Full story: 35 year old construction manager shares investment strategy
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MONEY SNACKS
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5 other financial headlines I’m snacking on
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Sauna House releases limited supply of 40 founding memberships at $300 which gets you 15 visits/mo plus a few other perks. Late December open date.
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Volo Ristorante has permanently closed in Eastover.
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SouthPark Skipper now offering free rides daily from 9am-9pm. The Uber-like service did over 140 rides on its first weekend.
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Beat the Bomb escape room like experience now open in LoSo. It's $44.95 to play. Pins Mechanical arcade game vibes.
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Johnnie-O opened their first N.C. retail store in Raleigh along with their East Coast headquarters. New(ish) CEO John Collins lives in Vass, NC.
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HOUSEKEEPING
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Bird Pizzeria so popular that they sold out of takeout pizza by 4:53pm on Friday
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Bird’s pepperoni pizza ($23)
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Savvy takeout customers order Bird Pizzeria the day before, but I didn’t think ahead and instead showed up at 4:16pm on Friday to order a pizza.
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I knew this Optimist Park pizza spot was popular, but I was shocked when they had to turn away customers at 4:53pm because they had sold out of takeout pizza for that evening.
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Don’t forget: The New York Times named Bird Pizzeria one of the 22 best pizzas in the United States just a few months ago.
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Yes, the pizza was outstanding. So good.
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Cool to see owners Nkem and Kerrel Thompson work the takeout window and say hey to so many regulars.
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Dining room: A few weeks ago, Bird opened an 800 square foot dining room. Wednesday to Saturday. Book a reservation (so popular you can't get one this weekend).
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Happy Thursday! I’ll be a guest at a live newsletter podcast event this evening because that’s what badass Linkedin influencers do. YOLO.
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– Ted
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MONEY POLL
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Are local influencers now more powerful than legacy media?
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Last week’s poll results: Did you think an I-277 billboard would cost more or less than $9,500 per month? (5,629 subscribers)
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