Sr. Manager, Content and Creative Services

About the team

Zillow’s Communications team is renowned for helping to grow Zillow’s brand into the household name it is today. The team is responsible for growing Zillow’s audience, building awareness of its innovative products and services, and enhancing the company and brand’s reputation. Through earned and owned media channels, the team strengthens Zillow’s position as a thought leader in housing, technology, and real estate and the category leader in real estate.

About the role

We are seeking a senior manager for our content and creative services team, which sits within Zillow’s best-in-class communications team.  In this role, you’ll develop and execute content strategies that align with business objectives and target audience needs. This role supports the broader communications team by strategizing, developing, editing, and optimizing content daily. You will lead a small team reporting to Zillow’s Sr. Director of Communications with a direct line to Zillow’s Vice President of Communications.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

Standard base pay range for this role is $139,800 – $223,200 annually. 

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

Responsibilities:

• Manage the content and design strategy for Zillow’s corporate website, Zillowgroup.com
• Lead a small creative team to produce blog posts, scripts, videos, newsletters, multimedia content and other special projects for internal and external audiences.
• Write for a variety of channels and audiences including executive bylines, video scripts, and op-eds.
• Develop and implement a comprehensive, human-focused storytelling strategy that aligns with the company’s goals and brand.
• Work with comms partners and internal teams to source stories that will enhance Zillow’s corporate and brand reputation among key audiences for internal and external earned and owned channels.
• Proofread and edit content to ensure clarity, grammar accuracy, and brand voice consistency.
• Schedule and maintain a content calendar to ensure timely publication
• Monitor website traffic, performance, and user engagement using tools like Google Analytics, and report on metrics regularly.
• Manage a small production budget as part of the overall communications budget.
• Stay up-to-date with industry trends in content strategy and social media.
• Provide feedback and coaching to other content creators within the team
• Will work cross-functionally with other content hubs to collaborate and develop cohesive content strategy

Experience:

• Bachelor’s degree and minimum 8-10 years of professional experience in communications
• Managing corporate websites/blogs (at least 2 years preferred).
• Using CMS platforms like WordPress to publish and update content; overseeing CMS platform improvements
• Proficiency in using Google Analytics and/or other web traffic analysis tools
• Managing a team of producers, editors, social, graphic designers, and vendors.
• Demonstrating ROI of content / communicating impact to leadership

Skills:

• Excellent content creation, writing and editing skills focused on engaging storytelling. Able to write various content, including blog posts and bylines, op-eds for executives and subject matter experts.
• Strong project management skills to handle multiple tasks and deadlines.
• Good understanding of web design principles and user experience (UX).
• Knowledge of SEO best practices and content marketing strategies.
• Familiarity with social media platforms and how they integrate with websites and blogs.
• Creative problem-solving and consensus-building. Adept at finding win-win scenarios through understanding and negotiation.

Nice to haves:

• Journalist background
• Tech company experience
• Might be good to have this person eventually oversee the tech blog as well

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you’re in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.