Associate Director, Marketing Analytics

Description

We are seeking a visionary and result-driven Marketing Measurement & Analytics Associate Director to lead our agency’s evolution in media and marketing effectiveness.

This is an instrumental senior leadership role responsible for acting as the in-house expert and thought leader responsible for defining, elevating, and implementing our measurement and analytics capabilities, moving beyond siloed reporting to deliver holistic, incrementality-focused insights across the entire client portfolio. This includes developing measurement frameworks, predictive models, and experimental designs, while also leading data governance and translating complex data findings into clear, actionable insights for both clients and internal teams.

You will bridge the gap between complex data and actionable media strategy for our largest clients.

Essential Duties & Responsibilities

• Serve as the analytics expert and thought leader for the agency, leading the development and implementation of advanced measurement and analytics programs
• Define, champion, and execute a comprehensive unified measurement strategy that integrates econometric modeling, user-level data, and experimentation to provide a single source of truth for media effectiveness
• Lead the integration of marketing technology for reporting purposes, including analytics, tag management, event tracking, website performance data, media performance data and CRM integrations
• Develop measurement solutions and data governance standards that anticipate changes in privacy and new industry tools
• Oversee ad operation tags, pixel implementations, and website tracking
• Supervise and mentor the Ad Operations team from planning to activation
• Develop repeatable approaches for modeling the impact of media investment on client outcomes and objectives
• Translate complex data findings into clear and compelling narratives for non-technical audiences
• Oversee the implementation and application of advanced analytics platforms (e.g. Data centralization tools, MMM, attribution) and advise on partnerships

Additional Responsibilities as a Member of the Integrated Media Team

• Proactively identify and bring new approaches, vendors and more to help grow and evolve the analytics practice
• Assist in fostering a data-driven approach throughout the agency
• Model a conscientious, straightforward and dedicated work ethic 
• Passionately uphold the agency brand, culture and values
• Collaborate among multiple agency teams effectively and efficiently

Communication Skills

• Demonstrate excellent written, verbal and listening skills 
• Demonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leader
• Communicate in a clear, coherent and professional manner
• Work with internal, cross-departmental teams with self-assuredness and sensitivity 
• Maintain a candid professional relationship with other Wray Ward employees

Requirements

• 5-7 years experience working in marketing data and analytics with a background in media performance data and measurement 
• Proven understanding of the nuances of measurement across key modern channels and the relationship between brand and performance marketing
• Data visualization experience using BI tools such as Tableau or Google Data Studio 
• Experience working with data centralization tools such as Funnel, Salesforce, or BigQuery 
• Proficiency in SQL and experience building custom models in forecasting impact and design experiments
• Agency or marketing department experience reporting on digital campaigns and website performance
• Proven history of developing valuable and actionable monthly reporting for clients and internal teams
• Strong organizational skills to effectively manage multiple projects at a time
• Self-starter with demonstrated experience managing or mentoring a small team 
• Effective problem-solver and generator of creative, innovative solutions 
• Exceptional written and verbal communication skills with the ability to simplify complex concepts to senior clients and cross-functional partners 
• Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences. 

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.