Lead Digital Communications Strategist

About This Role  

At Wells Fargo, we’re transforming digital communications for a Fortune 100 enterprise – building experiences that are smarter, faster, and more connected across every channel we use. We’re looking for a Digital Strategist on the Digital Communications and Operations team who excels where content meets technology, someone who can see around corners and help us navigate a digital landscape that changes by the day.  

In this role, you’ll shape how we reach and influence audiences across web, mobile, apps, video, social, search, email, and emerging digital platforms – driving integrated strategies that move the business forward while raising the bar for what great digital content can be. 

Key Responsibilities  

• Serve as the day-to-day digital communications lead and key advisor for designated lines of business 
• Deliver end-to-end campaign management, acting as the central point of coordination for all stakeholders  
• Develop and implement multichannel digital strategies leveraging the full spectrum of Wells Fargo’s digital ecosystem to reach and engage customers, employees, and communities effectively  
• Manage the editorial calendar, ensuring all created content is updated and accurately reflected 
• Build business cases for paid advertising amplification; manage budget allocations for paid campaigns  
• Draft creative briefs and oversee timelines, asset delivery, and stakeholder reviews  
• Partner with editorial, creative, and video teams to produce compelling content and ensure timely publication  
• Coordinate legal and compliance reviews for all content 
• Publish approved content across Wells Fargo channels using compliance-approved tools 
• Monitor engagement, partner with engagement team for response strategies, and escalate reputational risks 
• Analyze campaign performance, create recap reports, and provide insights for optimization 
• Collaborate with marketing, IT, customer service, and other stakeholders for cohesive communication efforts 

Required Qualifications  

• 5+ years of public relations, media relations, or corporate communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education  

Desired Qualifications  

• Deep understanding of communications in a digital landscape, including web, mobile, and social platforms 
• Experience with digital communications tools, platforms, and analytics 
• Strong storytelling and content development skills with exceptional writing ability 
• Results-driven mindset with a focus on execution, speed, and impact 
• Ability to provide white-glove service and act as the quarterback for all campaigns, ensuring seamless execution across channels 
• Proven ability to build relationships and work collaboratively across teams, including editorial, creative, and video production partners 
• Demonstrated experience or foundational knowledge in the financial services industry  
• Proficiency in generative AI technologies and platforms, and ability to leverage these technologies to create innovative solutions, enhance content creation, and drive business outcomes 
• Bachelor’s degree in digital marketing, communications, public relations, business administration, or related field 

Job Expectations:  

• This role offers a hybrid work schedule  
• This role does not offer visa sponsorship  
• This role does not offer relocation  

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. $100,000.00 – $163,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

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