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Senior Marketing Consultant, Small Business

wells fargo charlotte jobs
Wells Fargo
Charlotte, NC
$73K - $156K
204 views
21 days ago

Wells Fargo is seeking a Senior Marketing Consultant that helps support critical digital acquisition marketing campaigns for the Small & Business Banking (SBB) Marketing Team.  The role will be responsible for driving brand awareness, brand consideration, and new customer acquisition.  The main priority of the role is the development and implementation of the marketing plan by promoting Wells Fargo deposit accounts to small business owners via upper funnel and paid search advertising.  The role will collaborate closely with the external media planning agencies, internal marketing channel managers, and the marketing science team. 

The role will support the acquisition marketing campaigns for SBB including end to end campaign management, but also involved in defining target audience, value proposition, creative development, and special offers.  The role will partner closely with the brand management team and external agencies to develop new creative assets that promote Wells Fargo Business Banking deposit accounts.  In addition, this role will manage the end-to-end marketing campaign management process which includes working across a variety of internal teams, managing timelines, and following the detailed campaign process.

This role is critical in helping SBB deliver on new customer growth and deposit growth target via effective development and implementation of upper funnel and paid search customer acquisition strategies across all key customer segments as well as identifying new business opportunities to drive increased scale and profitability while delivering customer-obsessed experiences.

This person must be influential in leading campaign resources, both internal and external, while also being able to partner effectively with other marketing leaders across CSBB, Business Credit Card, and the other lines-of-business.  

In this role, you will:

Required Qualifications:

4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.

Desired Qualifications:

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$73,100.00 – $155,900.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

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