Senior Growth Marketing Lead

About This Role

Wells Fargo is seeking a Senior Lead Marketing Strategy Consultant within the Growth Marketing team to lead customer onboarding communications for new checking accounts.

You will own the early tenure onboarding journey, designing multi-channel programs that accelerate activation (funding, debit, direct deposit, mobile banking, alerts, paperless) and set the foundation for primacy and retention. You’ll leverage CRM platforms, build data-driven experiments, and ensure compliance across all channels

In This Role, You Will

• Architect the end-to-end onboarding journey across email/SMS/push/in-app/branch, aligning service communications with marketing to drive funding and early usage
• Develop segmentation and event-based triggers, implementing personalization at scale
• Build a test-and-learn roadmap to improve activation velocity and reduce early closures; socialize results and scale winning experiments
• Partner cross-functionally (Product, Analytics/MarSci, Finance, Servicing, Tech/MarTech) to ensure operational readiness
• Define KPI dashboards (funding rate, time-to-first-deposit, debit activation, mobile login, alerts/paperless adoption, early closure) and report performance weekly
• Act as a customer advocate, simplifying copy and instructions at key moments to reduce friction and confusion in early tenure
• Serve as a thought leader, bringing in market best practices from banks/fintechs to evolve our onboarding playbook

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Previous experience developing and executing lifecycle/CRM marketing within financial services; ownership of onboarding/activation programs
• Strong experimentation skill set and analytics fluency; experience partnering with data science on attribution and reporting
• Demonstrated success leading cross-functional work in regulated environments
• Excellent communication and stakeholder management skills to influence and align cross-functional teams
• Ability to think strategically and execute tactically in a fast-paced, results-driven environment
• Familiarity with marketing technology platforms, CRM systems, and compliance considerations for incentive programs

Job Expectations:

• Ability to travel up to 10% of the time.
• This position offers a hybrid work schedule.

Posting Location(s):

• 401 S Tryon St. – Charlotte, North Carolina 28202
• 333 Market St. – San Francisco, California 94105

Pay Range

$139,000.00 – $260,000.00

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

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