Senior Content Lead, Investment Banking

This newly created position will develop marketing content and strategy with a client-centric focus for Wells Fargo’s Corporate & Investment Banking (CIB) businesses.

Collaborating with leaders across CIB, this individual will create forward-thinking content that drives thought leadership, deepens client engagement, and enhances industry credibility.

In This Role, You Will

Develop strategic content marketing initiatives that drive awareness of CIB’s growth and stature
Develop multi-channel, brand-building content that brings strategic initiatives to life, both on your own and in partnership with external agencies
Optimize CIB content across all touchpoints; ensuring it’s tailored to the specific characteristics and expectations of each format (i.e. print, digital, television/video, podcasts, social media, whitepapers, newsletters, webinars and events)
Leverage qualitative and quantitative data for content decisions and design recommendations
Partner with UX designers to deliver best-in-class user experience that increases engagement, followership and impressions

Required Qualifications:

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Experience developing brand-building content strategies for investment banks, asset management firms, or B2B financial services companies

Desired Qualifications:

Experience optimizing content across all touchpoints and delivery vehicles
Experience mapping content to user intent and adapting UX end-to-end processes
Experience presenting creative ideas and effectively influencing decision makers
Experience building strong relationships and collaborating across large organizations
Experience presenting information in a manner that persuades, and influences decision makers

Pay Range

$139,000 – $217,000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.