Marketing Director, Performance Media

About This Role

Wells Fargo is seeking a Growth Marketing Media Director to oversee a team responsible for developing, leading, and managing performance paid media strategies (e.g. search, affiliates) in the Consumer Banking and Lending division. This is a new role that will be responsible for profitably driving customer growth for multiple Lines of Business – hitting targets critical to the firm — while leading a team of media strategists, channel, and optimization experts. The landscape has changed quickly; a great candidate will be able to lean on strong experience of what has worked in the past, but be open / excited to think differently about how to win going forward.

This role has high-visibility and will regularly interface with senior leaders across the Firm, be a key relationship owner with our agency of record and key publishers and affiliates. You will also work closely with product marketing teams and help build consistency and best practices across the Firm. Must be a strong leader who can manage a direct team and influence cross-functional teams.

Why Wells Fargo

Are you looking for more? Find it here. At Wells Fargo, we’re more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top five on the 2026 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. Join us! Learn more about career areas and lines of business at wellsfargojobs.com .

In This Role, You Will

• Lead a team responsible for all buying, planning and optimization across performance paid media designed to acquire/drive growth across all retail consumer and small business customer segments
• Partner closely with the Search Center of Excellence lead in building consistency and best practices in optimization
• Deliver annual production goals allocated for paid media and content strategies
• Provide leadership, mentorship, and development to a team of media planners, strategists, and channel optimization experts
• Launch new pilots and innovations in partnership with key media relationships, including Google, Omnicom, Meta, etc.
• Review analytical results to make business decisions to drive new customers and balance growth via effective media strategies
• Partner across CBL Marketing and other line-of-business marketing leaders to ensure media strategies are congruent and meet firm-wide business objectives
• Provide ongoing performance updates related to CBL Media strategies to the CBL CMO and other C-suite level executives
• Manage allocation of people and financial resources for paid media including vendor relationships / scopes of work; additionally, manage all lower funnel paid media vendor relationships
• Develop a roadmap to drive innovative solutions to paid and organic media strategies, with a particular focus on AI/Gen AI technologies

Required Qualifications:

• 10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience

Desired Qualifications:

• 10+ years’ experience in leading media strategies, particularly in video, radio, and digital channels
• Ability to attract, retain and develop top diverse talent
• Skilled at delivering clear, compelling presentations to senior executives and C-suite leaders
• Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
• Experience developing roadmaps that drive innovative solutions to paid and organic media strategies
• Experience thriving in and navigating a fast-paced, highly matrixed environment
• Strong analytical understanding and business acumen
• Deep experience reviewing and understanding analytical results to make business decisions to drive new customers and balance growth via effective media strategies

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule
• This position is not eligible for visa sponsorship

Posting Locations:

• Charlotte, NC – 401 S. Tryon St.
• New York, NY – 150 E. 42nd St.

This role will lead a team of performance marketing specialists in running and optimizing search, affiliate, and display / social.

Pay Range

$159,000.00 – $305,000.00

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits – Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

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