Vice President of Marketing

Position Overview

The VP of Marketing will report directly to the President and will be primarily responsible for developing and executing a best-in-class, long term business strategy to build the 23XI brand across marketing/brand development, communication/public relations, social/digital media, creative and licensing projects from inception to delivery and taking ownership of the overall results of those projects.

This role requires strategic, innovative, and creative thinking across brand development, partner integration, and financial planning across marketing disciplines and builds the consumer facing narrative for 23XI.

The Vice President of Marketing will support all departments within the organization by successfully creating and activating projects that drive our business goals. This role is vital in increasing brand awareness through the development and implementation of cohesive marketing plans. This position will also be responsible for facilitating collaboration and alignment between marketing, partnership management, communications, social/digital media, licensing, and other appropriate teams to realize project deliverables.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Essential Duties and Responsibilities

Lead, develop, communicate and execute the 23XI brand strategy across all marketing programs and channels.
Build and manage a high-performance marketing team that includes communications/public relations, social/digital media, and licensing in a collaborative environment.
Sets performance goals (short and long term) and provide on-going feedback, coaching and development to the marketing team.
Conceptualize, guide, and support marketing events.
Forecast and oversee Marketing department operating budget and allocate resources accordingly.
Support Partnership Management team with creative, business building marketing/activation plans for 23XI partners.
Support sponsorship sales efforts through development of marketing materials and tactics that assist with the securing of additional partners.
Drive licensing strategy and growth as an innovator in the motorsports space.
Manage relationships with marketing partners and agencies.
Provide planning, execution, and tracking support for projects, initiatives, and programs as needed: measurement tools, sponsor reporting, etc.
Maintain brand standards and ensure compliance across all marketing and communication channels.
Follow national and international business and marketing trends and transform information into revenue growth opportunities.
Represent 23XI Racing in a professional manner at all times.
Other duties as assigned by Manager.

Required Skills, Experience and Abilities

To perform the job successfully, you should demonstrate the following competencies:

Bachelors in marketing, business administration, sports management or related field from an accredited college or university is required
Master’s Degree preferred
10+ years of experience in brand marketing, sports marketing or sponsorship management in sports or related field is required
5+ years of marketing leadership experience is required
Executive level leadership, communication, and strategic planning capability
Demonstrate experience designing and implementing successful marketing campaigns
Strong computer skills, including Microsoft Word, Excel, PowerPoint
Experience and proficiency in Adobe Suite, SEO, and web analytics is a plus
Strong analytical and problem-solving skills
Strong project management and leadership skills
Ability to collaborate with cross-functional teams
Excellent interpersonal, written, and oral communication skills
Ability to communicate and interact with executive management as well as personnel of all levels
Ability to foster positive relationships among peers, managers, and organizational partners
Ability to thrive in a fast-paced environment
Skills to work independently, and operate well under pressure to meet tight deadlines
Ability to identify and propose solutions to complex issues
Understanding of supporting business processes and models
Passion and focus to think strategically while enabling operations
Ability to handle multiple tasks simultaneously
Ability to drive execution and results
Willingness to travel including weekends and holiday races