Sponsorship Marketing Senior Manager, Golf Marketing

Job Description

Serve as subject matter expert on all Truist’s golf efforts including the Truist Championship and its related aspects, all golf hospitality programming including golf outings, PGA TOUR tournament hosting and all golf related program elements yet to be defined.

Lead a team, including agency partners, responsible for developing and executing brand, advertising, creative and media strategies against business goals. Develop, promote, and maintain the Truist brand and image both internally and externally. Design, develop and execute advertising campaigns and marketing communications to strengthen Truist brand and image. Establish and manage effective partnerships with external and internal partners in the business and functions. Execute overall brand strategy, architecture, training, tools, and governance. Translate insights into a strategic point of view to ground a team around way forward. Infuse brand insights into the development of a superior creative strategy that is both unique and compelling.

Essential Duties & Responsibilities

Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.  

• Lead a team of professional-level marketers.
• Manage deliverables against expected results and budgets.
• Make sound judgments about brand and creative approach to deliver on objectives.
• Have a solid understanding of how the team contributes to the achievement of broader objectives in alignment with organization’s purpose, mission and values.
• Identify and resolve technical, operational, risk management, business, and organizational challenges.
• Lead highly complex and visible projects with notable risk and complexity.
• Manage agency relationships.

Qualifications

Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in communications, advertising, marketing or related field, or equivalent education and related training
• Ten years or more related brand and advertising experience
• Demonstrated contribution to marketing strategy development to solve complex problems
• Experience managing large annual budgets
• Sound and comprehensive understanding of business and organizational strategies and processes
• Ability to lead large projects of significant complexity and notable risk exposure
• Ability to influence others at senior levels to adopt a new perspective
• Knowledge of the industry’s competitive landscape and an understanding of the market and regulatory factors that shape the industry
• Excellent communication and presentation skills to senior level management

Preferred Qualifications:

• Creative Agency experience
• Experience in Media buying
• Understanding of market research and insights, experience in creative development research and testing
• Experience in the Financial Services Industry
• Experience with large well-known brands

Other Job Requirements & Working Conditions

• Visual / Audio / Speaking
• Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
• Manual Dexterity / Keyboarding
• Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
• Availability
• Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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